Acquisition enhances TravCorp’s presence in the premium, specialist, and bespoke travel segments
TravCorp Holdings Ltd, the BGF-backed parent company of Destination2, Destination2 Cruise, and Holiday Gems, has today confirmed the acquisition of Specialist Holidays Group from Travelopia.
This significant transaction brings together a portfolio of complementary specialist travel businesses and experienced professionals, expanding TravCorp Holdings Ltd’s reach within the premium and tailor-made travel markets. The addition of American Holidays, Citalia, and Sovereign Luxury Travel builds on the group’s strengths in destinations such as the Middle East, Indian Ocean, and cruise sectors.
Led by Managing Director Helen Adamson, Specialist Holidays Group encompasses three well-respected brands – Citalia, American Holidays, and Sovereign Luxury Travel – each with strong reputations for delivering exceptional value, service, and experiences to customers.
Helen Adamson will remain in her role as Managing Director following the acquisition, reporting to Andy Freeth, newly appointed Group CEO.
The acquisition is supported by TravCorp Holdings Ltd.’s long-term investment partner, BGF, and aligns with the ambitious growth strategy led by Chair Andrew Botterill.
“We are thrilled to welcome Specialist Holidays Group into the TravCorp family,” said Andrew Botterill, Chair of TravCorp Holdings Ltd. “These are admired and trusted brands. The impressive team brings deep destination knowledge and a clear passion for customer-centred service. This acquisition marks a significant step forward as we continue to invest in specialist, destination-led brands.”
Helen Adamson, Managing Director of Specialist Holidays Group, commented: “We are delighted to join a well-established travel and leisure business. TravCorp has a strong reputation for building commercially successful companies centred around customer experience, service, and innovation. Our brands, audiences, and teams complement one another well – we’re excited about what we can achieve together.”
Andy Freeth, Group CEO, added:
“Citalia, American Holidays, and Sovereign Luxury Travel bring substantial scale and valuable specialisms to our group offer. With continued support from our investment partners at BGF, this acquisition marks a key milestone in our plan to become one of the UK’s most trusted and successful collections of specialist travel brands.”
Spencer Woods, Partner at BGF, said: “We’re proud to support TravCorp in this strategic acquisition, which further reinforces its position as a market leader in specialist travel. This is exactly the kind of bold, growth-oriented move we look to back at BGF – helping ambitious businesses scale with confidence, strengthen their market presence, and unlock long-term value. Congratulations to the entire team on this exciting milestone.”
“Citalia, American Holidays and Sovereign Luxury Travel are trusted specialist brands, that are passionate about delivering exceptional tailor-made travel experiences for their customers. We wish the team continued success under TravCorp Holdings Ltd’s ownership.” concludes Andy Duncan, Travelopia, CEO.
For more information about TravCorp Holdings Ltd, please visit www.travcorpholdings.co.uk
