Cunard’s Vice President of Global Marketing and EMEA Sales, Angus Struthers, is set to leave the company this June, following the launch of the Queen Anne.
Having significantly contributed to Cunard’s brand development over the past decade, Struthers has been instrumental in shaping its marketing and sales strategies.
A Decade at Cunard
Angus Struthers has been an integral part of Cunard since 2013, playing a pivotal role in its brand evolution and commercial growth. His contributions have spanned brand development, marketing, public relations, and digital transformation, making a lasting impact on the company’s trajectory across the EMEA region.
Struthers’ efforts were recently acknowledged by Cunard’s president, Katie McAlister, who credits him for being central to the brand’s evolution and the recent surge in bookings, marking a strong decade.
Successful Launch of Queen Anne
Struthers played a key role in the events leading up to and including the launch of Cunard’s new ship, Queen Anne. The launch not only celebrated the new vessel but also marked a high point in Struthers’ tenure, highlighting the culmination of years of strategic efforts.
The enthusiasm around Queen Anne’s introduction was palpable, with significant engagement from travel agents, further cementing Cunard’s strong market presence.
Agent Engagement and Incentives
A major achievement during Struthers’ time was the successful agent incentive program centered around Queen Anne. “The excitement for the much-anticipated arrival of Queen Anne is growing by the day,” Struthers remarked, noting that agent participation was exceptionally high.
This programme resulted in a remarkable 5,626 bookings, showcasing the effectiveness of Struthers’ strategies and the high level of excitement among agents.
Struthers’ innovative approach to agent incentives demonstrated the potential of collaborative marketing strategies, advancing Cunard’s interests significantly in the competitive cruise industry.
Cunard’s Future without Struthers
As Cunard looks to the future post-Struthers, the brand is positioned for continued growth, supported by the strong foundation he helped build. The recent booking surge is evidence of the strategies implemented during his time.
Cunard will aim to maintain this momentum, leveraging the groundwork laid over the past decade to further its success in upcoming ventures.
The Impact of Queen Anne’s Introduction
The launch of Queen Anne has been pivotal, with the new ship quickly becoming a symbol of Cunard’s innovative vision. The vessel’s introduction underscores Cunard’s commitment to providing luxury cruising experiences.
Struthers’ role in bringing this vision to life is notable, marking a significant achievement in his career at Cunard.
The Queen Anne is expected to continue attracting significant interest, contributing to Cunard’s strong market position and setting a benchmark for future expansions.
Struthers’ Reflections and Future Plans
Reflecting on his tenure, Struthers expressed pride in the accomplishments achieved. “Cunard is an incredible brand, and I look back with much pride at the many successes we’ve achieved,” he stated.
As he departs, Struthers is keen on seeking new career opportunities that will leverage his extensive experience in global marketing and sales.
A Legacy of Success
Struthers leaves a legacy of strategic innovation and substantial growth, having played a crucial role in Cunard’s success story.
Angus Struthers’ departure marks the end of a notable chapter in Cunard’s storied history, yet his legacy will undoubtedly influence the brand’s future trajectory.
