APT & Travelmarvel is set to welcome an unprecedented number of travel agents aboard its fleet in 2023. This initiative marks the most extensive programme of fam trips and ship visits the company has ever executed.
The travel group aims to double and triple the number of agents from 2019 and 2022 respectively, highlighting its commitment to building stronger bonds with trade partners and enhancing brand familiarity among agents.
A Significant Leap for APT & Travelmarvel
APT & Travelmarvel is gearing up to host over 70 travel agents in 2023, marking its largest fam trip initiative to date. By doubling the number of hosted agents since 2019, the company demonstrates a robust investment in its agent relationships. This strategic move aligns with APT’s ambition to strengthen its market position and expand its industry influence.
Hosting travel agents aboard their ships, such as Travelmarvel’s three Contemporary-class river vessels – Polaris, Vega, and Capella, allows agents firsthand experience of the APT difference. This approach is designed to deepen their understanding and showcase the unique offerings of the fleet, which is critical for effective marketing and client recommendations.
Strategic Investment in Trade Partners
APT is actively seeking to recruit a new sales executive to bolster its trade sales team. This initiative underlines the company’s intent to expand its workforce to better support trade partners and enhance the operational efficiency of its trade dealings.
The new role is expected to assist in organising fam trips, coordinating events, and providing marketing support. By acting as a pivotal contact point for agents, the new executive will drive sales growth and streamline communication between APT and its partners, facilitating more effective relationships.
Brad Bennetts, APT & Travelmarvel’s head of sales and business development, expressed enthusiasm about the investment. He noted the importance of agent partners experiencing the fleet firsthand, emphasizing the serious commitment and resources dedicated to the trade efforts in 2023.
Recruitment and Expansion
APT’s dedication to augmenting its sales team is a testament to its long-term strategic goals. By strengthening its team, important ground is gained in supporting trade partners effectively.
The newly recruited sales executive will provide pivotal support to Business Development Managers, enabling them to focus more on field activities and direct interactions with agents. This is expected to elevate the quality of agent support and enhance APT’s market reach.
Streamlining operations through strategic hiring allows APT to enhance its engagement with trade partners significantly. The efficiency gain from this expansion is expected to bolster the productivity of the Business Development Managers, aligning with APT’s long-term strategic direction.
The Importance of Fam Trips
Fam trips serve as a critical tool for APT to forge powerful connections with travel agents. By offering these immersive experiences, agents become well-acquainted with the brand’s distinctive offerings, aiding in more convincing client recommendations.
A deeper understanding of APT’s cruise and tour options means agents can effectively communicate the benefits to potential clients, supporting growth in their cruising and touring business.
These initiatives not only foster closer collaborations but also ensure that agents are well-equipped to represent the brand accurately and positively, further solidifying APT’s market presence.
Challenges and Opportunities Ahead
The recruitment drive is not only about quantity but quality, seeking individuals who grasp the nuances of the travel industry.
By equipping agents with firsthand experiences and relevant resources, APT positions itself as a leader in nurturing long-term partnerships.
Commitment to Innovation and Growth
APT’s ongoing commitment to innovation is evident in its expanding fam trip programme. This comprehensive approach is designed to keep pace with industry trends and demands.
Such proactive strategies not only build confidence among trade partners but also ensure APT’s offerings remain competitive and appealing.
APT & Travelmarvel’s strategic initiatives, including the expanded fam trip programme, reflect a broader commitment to nurturing agent relationships and enhancing brand visibility through direct engagement. Such forward-thinking practices are poised to sustain the company’s growth trajectory, securing its competitive edge in the cruise industry.
