Bernard Carter, a seasoned cruise industry expert, joins Atlas Ocean Voyages as a consultant.
Leveraging decades of experience, he aims to enhance the brand’s reach in the UK and Europe.
New Strategic Role for Bernard Carter
Bernard Carter, who has previously acted as Managing Director at Oceania Cruises, recently embraced a consulting position with Atlas Ocean Voyages. This new role sees him leveraging his extensive expertise to enhance the brand’s sales strategies within the UK and EMEA regions. His primary focus will involve advising the team on market trends and opportunities, drawing on his vast network and deep understanding of the industry.
A Rich Background in Cruise Line Management
Carter’s career in the cruise industry spans several decades, showcasing his adept skills in strategic leadership. Before joining Oceania Cruises in 2005 as Senior Director of Sales and Marketing, he had held significant roles at Norwegian Cruise Line, Festival Cruises, and Silversea Cruises. His comprehensive experience and reputation within the sector make him an invaluable addition to Atlas Ocean Voyages.
Atlas Ocean Voyages President and CEO, James Rodriguez, lauded Carter’s appointment, highlighting his ability to identify and tap into potentially lucrative markets. Rodriguez expressed enthusiasm about expanding the fleet and reaching broader international markets with Carter’s strategic insights.
Joining a Team Built Around Passion
Carter has openly expressed his excitement about joining Atlas Ocean Voyages, a brand that aligns with his interests. He noted that the brand’s commitment to exquisite cuisine and exploration resonates with his personal passions. This alignment is anticipated to drive Carter’s fervor in promoting the company’s unique experiences in expedition yachting.
The company’s team is described as dynamic and driven, factors which contributed to his decision to accept the consulting role. Carter aims to support Atlas’s endeavours in positioning themselves as leaders in the luxury cruise sector.
Market Expansion and International Presence
Carter’s entry into Atlas Ocean Voyages is timely, aligning with the company’s aspirations to extend its footprint in global markets. His role will be pivotal in building a customer base across new regions, essential for Atlas’s aggressive expansion plan. His efforts will focus on sourcing guests from diverse demographics to participate in their distinctive travel experiences.
The strategic move reflects Atlas Ocean Voyages’ commitment to increasing their market visibility and brand recognition worldwide. Carter’s influence is expected to enhance their competitive edge in an evolving cruise industry landscape.
The Unique Expedition Yachting Experience
Atlas Ocean Voyages, known for their bespoke expeditions, provides guests with adventure-packed itineraries designed to immerse travellers in luxury and comfort while exploring remote destinations. The company’s voyages are specially curated to offer a blend of exploration, excitement, and enrichment.
Carter’s expertise in cruise line operations will be invaluable in promoting this aspect of Atlas’s offerings to broader audiences. His input is anticipated to be a catalyst for introducing new audiences to the benefits of expedition yachting with Atlas.
Atlas Ocean Voyages and Strategic Growth
With a strategic focus on expansion, Atlas Ocean Voyages is not just relying on Carter’s insights but also investing in diverse marketing strategies to solidify their market position. With Carter’s guidance, the company plans to refine their approach to customer acquisition and brand enhancement.
The addition of Carter is part of a broader initiative to drive growth and innovation within the company’s operations, ensuring they remain a formidable player in the cruise industry.
Looking Forward
As Carter steps into his new consultancy role, both he and Atlas Ocean Voyages are optimistic about the prospects of their collaboration. His wealth of experience is well-matched to the ambition and vision of the company.
Carter’s new role marks a strategic step for Atlas Ocean Voyages in their global expansion plans.
His expertise is set to propel the brand towards achieving greater market presence and success.
