CLIA and Ambassador Cruise Line have announced a groundbreaking initiative, staging a unique event for travel agents.
The collaboration features a targeted approach to education and engagement through a one-night cruise, marking a new era in cruise trade relations.
Special Event Announcement
The Cruise Lines International Association (CLIA) and Ambassador Cruise Line have united to create an exclusive event for travel agents. This unique one-night sailing is designed to engage and educate participants while offering firsthand experience of Ambassador’s hospitality. Departing on 22 November from Newcastle, the event represents a new chapter in cruise networking and learning initiatives.
Onboard Learning Opportunities
Participants will enjoy an “insight session” during the voyage, led by industry experts. Debbee Dale, a renowned sales expert, alongside Adele Fitzpatrick-Foster, will provide strategies for maximising sales during peak times. This session is crafted to equip agents with the tools needed for success in the forthcoming wave season.
The educational aspect is intertwined with luxury, as attendees will be treated to a full onboard experience. This includes a five-course meal, overnight oceanview accommodation, and quality networking opportunities, enhancing the value of the event.
Hospitality and Networking
Ambassador Cruise Line promises exceptional service throughout the voyage. From a warm welcome lunch to a breakfast send-off, every detail is tailored to impress and inspire.
Networking is at the core of this sailing. Agents will have ample opportunity to connect with peers and industry leaders. This interaction is intended to foster relationships and future collaborations.
The journey will conclude with a complimentary post-cruise coach service back to Newcastle, ensuring convenience and comfort for all participants.
Strategic Industry Partnership
The collaboration marks a significant step for Ambassador Cruise Line in enhancing its presence within the UK cruise industry as the latest member of CLIA. Their partnership represents a strategic initiative to boost brand awareness through direct engagement with trade professionals.
Ambassador’s membership in CLIA signals a forward-thinking approach to industry collaboration, focusing on mutual benefits and growth. This joint event is the first of many planned initiatives aimed at promoting excellence in cruise travel.
Expert Opinions and Insights
Andy Harmer, managing director of CLIA UK & Ireland, expressed enthusiasm for this inaugural collaboration, highlighting the dual benefits of practical learning and experiential tourism.
Nicola Harper, head of distribution for Ambassador, shared her excitement about showcasing the cruise line’s offerings during this event. She emphasised the importance of firsthand product experience as a vital component of effective sales training.
Both leaders underscored the event’s role in providing a comprehensive evaluation of Ambassador’s services and its potential impact on sales strategies.
Future Initiatives and Goals
This sailing is merely the beginning. CLIA and Ambassador plan to continue their partnership through multiple ventures aimed at improving travel agent offerings.
Future events and programs are expected to build upon the success of this initial cruise, further supporting agents and enhancing the overall trade experience.
The ongoing collaboration reflects a shared commitment to innovation and excellence, paving the way for a more dynamic future in cruise travel.
Conclusion of Event Details
By creating a platform for education and networking, CLIA and Ambassador have set the stage for future success. This event is poised to leave a lasting impact on attendees, equipping them with the knowledge and connections necessary for thriving in the industry.
The partnership between CLIA and Ambassador signals a profound commitment to advancing the cruise industry through strategic collaboration and education. With promising initiatives like these, the future of cruise travel appears bright and filled with opportunities for growth and development.
