CLIA is launching a series of virtual training sessions aimed at equipping travel agents for the upcoming Cruise Week.
These sessions will provide essential insights and strategies to help agents navigate the evolving cruise industry landscape.
Introduction to CLIA Virtual Training
The Cruise Lines International Association (CLIA) is set to enhance industry knowledge by hosting a series of virtual training sessions for travel agents, creating an opportunity to deepen their cruise knowledge and expertise. The initiative aligns with the approaching CLIA Cruise Week, scheduled to take place from 18-24 September, aiming to bolster cruise industry visibility among travel professionals.
Training Session Details
Commencing on 31 August, these 45-minute virtual sessions are tailored to CLIA members and are complimentary. The sessions aim to provide actionable insights and strategic guidance to better equip agents for the upcoming Cruise Week. Key presenters include industry experts such as Luke Smith from Carnival Cruise Line, Ruth Venn of P&O Cruises, and Steve Williams from MSC Cruises.
Scheduled topics for discussion include ‘Making the most of the week’, ‘Supercharging your cruise sales’, and ‘Focus on specialist cruising.’ These sessions provide an excellent platform for attendees to interact with thought leaders across various cruise lines, garnering valuable advice and industry trends directly applicable to their sales strategies.
Focus on Strategic Learning
The concept behind these sessions is to encourage agents to leverage the substantial resources available during the Cruise Week. Andy Harmer, CLIA UK & Ireland’s Managing Director, highlighted the importance of these sessions as a means to inspire and elevate cruise discussions among travel professionals.
Harmer stated, “We want everyone to be talking about cruise holidays during CLIA Cruise Week, so these training sessions are the ideal way to hone insight and know-how.” His sentiment underscores CLIA’s commitment to fostering an environment of continuous learning and adaptation.
Developing a deeper understanding of the cruise sector is crucial in today’s competitive travel market, and these sessions are strategically crafted to meet that need. Agents are encouraged to engage actively, applying these learnings to drive increased cruise enquiries and bookings.
Additional Resources and Events
CLIA will also introduce further training and learning resources throughout the Cruise Week. These resources are designed to complement the core sessions, providing additional tools to enhance agents’ proficiency. Event updates will be announced progressively, ensuring participants remain informed and prepared.
In addition to the training, two expedition-themed dinners will be hosted in October for cruise line and travel trade partners. These events are set to take place in London and Manchester, offering a unique networking opportunity and additional insights into the expedition cruise sector.
Engagement with Industry Leaders
The training initiative is a testament to CLIA’s dedication to supporting travel agents with the requisite knowledge to excel. By facilitating engagement with prominent industry leaders, CLIA fosters a collaborative environment where participants can explore innovative sales techniques and strategies.
These interactive sessions are designed to challenge existing paradigms and encourage participants to think critically about their sales methodologies. The emphasis is on creating a dynamic space for learning, discussion, and innovation.
The involvement of leading figures such as Debbee Dale and Leon Hand from Celebrity Cruises underscores the high calibre of expertise available to participants. Their insights play a pivotal role in shaping the future of cruise sales tactics and strategies.
Conclusion: Elevating the Cruise Industry
As the cruise industry continues to evolve, so too must the strategies employed by travel agents. CLIA’s proactive approach through these training sessions exemplifies its role as an industry leader, committed to the enhancement and development of its members.
By capitalising on these opportunities, agents can position themselves at the forefront of the sector, driving growth and success in an ever-changing market landscape.
Concluding Thoughts
In conclusion, CLIA’s virtual training sessions represent a valuable opportunity for travel agents to enhance their skills and knowledge. By participating, agents are better equipped to navigate the complexities of the cruise industry and capitalise on emerging trends.
Through these targeted training sessions, CLIA aims to strengthen the knowledge and skills of travel agents.
This initiative is integral to enhancing cruise booking enquiries and ensuring that agents are well-prepared for future challenges.
