Cunard is embarking on a significant outreach mission this October, engaging over 200 travel agents across the UK.
This initiative is part of Cunard’s broader strategy to reinforce partnerships and effectively communicate key details of its 2025 programme. By meeting face-to-face, Cunard aims to bolster agent relationships and ensure a comprehensive understanding of its offerings.
Cunard is launching a strategic initiative to visit over 200 travel agents in October. This engagement underscores the company’s commitment to fostering strong relationships with its partners. By conducting face-to-face meetings, Cunard aims to better communicate the value and details of its upcoming 2025 programme, ensuring agents are well-equipped to serve their clients’ needs.
Cunard’s 2025 programme introduces 180 new voyages, featuring 19 maiden calls with the Queen Anne. Tom Mahoney, Cunard’s UK sales director, expressed his excitement about these developments, highlighting that direct interactions with agents are crucial to effectively conveying the unique features of this programme. The initiative is a testament to Cunard’s innovative approach in the competitive cruise market.
Cunard is not only focusing on in-person visits but also offering digital tools and incentives. The company plans to host webinars and quizzes on its Shine Rewards Club platform. These efforts are designed to provide additional opportunities for travel agents to engage with the new offerings and earn Shine points. This digital support complements the personal interactions during the sales blitz.
Previously, Cunard executed a similar sales blitz in March, which set a precedent for this strategic approach. The past success of these initiatives demonstrates the effectiveness of direct and regular engagement with travel agents. Through consistent interactions, Cunard ensures that its partners are always informed about the latest offerings and incentives, strengthening long-term relationships.
Feedback from agents who participated in previous initiatives has been overwhelmingly positive. The personal touch of in-person visits, combined with comprehensive digital resources, has significantly enhanced the agents’ ability to sell Cunard’s offerings. This dual approach allows Cunard to cater to various preferences and needs, making it a preferred partner in the travel industry.
Looking ahead, Cunard plans to continue evolving its strategies to boost collaboration with travel agents. The company is exploring new ways to integrate technology with personal engagement to provide a seamless experience. This forward-thinking approach aims to align with the modern traveller’s expectations and the dynamic nature of the travel sector.
Cunard’s October sales blitz is a clear demonstration of its unwavering commitment to excellence. By directly engaging with over 200 agents, the company reinforces its dedication to supporting its partners and enhancing customer experiences. The initiative is a strategic move designed to strengthen collaborations and maintain Cunard’s esteemed position in the cruise industry.
Through this concerted effort, Cunard is committed to enhancing its collaboration with travel agents, ensuring they are informed and equipped to deliver exceptional service. This proactive approach is indicative of Cunard’s dedication to maintaining strong industry ties and delivering unparalleled customer satisfaction.
