Holland America Line is set to enhance engagement with travel agents by hosting 430 professionals for ship visits in 2024. This represents a significant 23% increase compared to the previous year.
Spanning eight ship visits, these events will take place in locations across the UK and Ireland, including Dover, South Queensferry, Liverpool, Belfast, Newcastle, and Cork. These visits aim to enrich agents’ understanding of Holland America Line’s unique offerings.
Holland America Line’s strategic decision to increase the number of travel agents invited to ship visits underscores its commitment to strengthening relations with the trade sector. This initiative is pivotal for broadening the agents’ knowledge on what sets Holland America Line apart in the competitive cruise market. With a 23% increase from 2023, 430 agents will benefit from these insights.
These visits are designed to provide agents with a comprehensive understanding of the ships’ facilities and services. Each event includes a guided tour and a detailed briefing session.
The goal is to equip agents with the confidence to promote and sell these itineraries effectively. The visits offer a firsthand look at Holland America’s premium offerings.
These additions indicate Holland America’s commitment to regional engagement and its strategic plan to tap into emerging markets and hubs.
The programme is designed to ensure that agents leave with an in-depth understanding of the brand’s value propositions and amenities.
Providing comprehensive knowledge to agents is crucial in building anticipation and ensuring smooth operation of these future itineraries.
Details on how agents can register for these exclusive visits are expected to be released soon.
Holland America’s expanded ship visit programme signifies its dedication to empowering travel agents. By offering immersive experiences across diverse locations, agents are well-equipped to advocate for Holland America Line’s unique cruise offerings.
