Hurtigruten has launched a rewards scheme to reinforce relationships with UK travel agents.
This initiative follows a significant rise in B2B sales, marking an impressive 107% increase year-to-date.
Introduction of a New Agent Rewards Scheme
Hurtigruten, the renowned Norwegian coastal operator, has unveiled an innovative agent rewards programme designed to bolster relationships with UK travel agents. This strategic move comes in response to a remarkable 107% surge in B2B sales year-to-date, reflecting the brand’s robust performance in recent months.
The programme was launched on 16 October and is part of Hurtigruten’s efforts to deepen its partnership with travel agents, which have been pivotal to the company’s growth. The initiative highlights the importance of collaborative success, aiming to reach new customers and enhance brand awareness in the UK market.
Building Stronger Partnerships with Agents
James Howlett, head of sales at Hurtigruten, has expressed that the launch of the rewards scheme is a testament to the company’s commitment to long-lasting partnerships with UK travel agents. “Their support has been a key driver of our success, and we want to ensure they feel valued and appreciated,” he stated.
Howlett further emphasized that increased collaboration with agents will likely pave the way for further success. By acknowledging the indispensable role agents play, Hurtigruten seeks to solidify these bonds through practical incentives.
How the Rewards Scheme Operates
The new programme’s framework translates individual bookings into a point system, offering agents flexible rewards. With the option to redeem points for monetary vouchers or save them for more significant purchases, the scheme provides versatile benefits.
Agents can use the vouchers to shop both online and in-store across a wide range of over 200 brands, delivering unparalleled flexibility. This innovative approach is designed to complement agents’ efforts in promoting Hurtigruten’s unique travel experiences.
Agents who enrol by the end of 31 October 2024 receive a bonus of 100 points, with every 10 points valued at £1. This early registration incentive is designed to motivate swift participation, encouraging agents to engage with the scheme promptly.
The Impact of Increased B2B Sales
Hurtigruten’s B2B sales boom can be attributed to its strategic marketing initiatives and growing appeal of its coastal cruises. The company’s focus on its Signature offering aboard the MS Trollfjord has been particularly successful.
Iain Powell, VP of sales and marketing at Hurtigruten, noted, “Travel agents have played a critical role in promoting our unique Norwegian coastal experiences, particularly our fantastic Signature offering aboard MS Trollfjord.” This statement underscores agents’ significance in escalating B2B success.
The company initiated a UK tour to engage with travel agents directly, further reflecting the positive trajectory in demand for its cruise products. These efforts have supported the impressive growth observed in recent sales figures.
Exclusive Bonus and Continued Engagement
A noteworthy feature of the rewards programme is the exclusive bonus for early birds, providing extra motivation for agents to join. Agents signing up before the cutoff date will see an immediate benefit, enhancing their engagement with Hurtigruten.
The proactive approach of visiting travel agents across the UK underscores Hurtigruten’s commitment to maintaining momentum in B2B sales. By fostering direct connections and demonstrating tangible benefits, the company is set to sustain this upward trend.
This strategic touring initiative is timely, considering the recent surge in interest regarding Hurtigruten’s cruise offerings.
Future Outlook and Strategic Initiatives
With the rewards scheme, Hurtigruten aims to fortify its market position in the competitive cruise industry. The scheme not only recognises agents’ contributions but also aligns with broader efforts to increase market penetration.
Hurtigruten’s commitment to enhancing its UK presence is evident through this comprehensive strategy. By reinforcing agent relations, the company positions itself for sustained growth and increased brand recognition.
This strategic direction reflects broader industry trends, where collaboration and innovative incentives play a crucial role in driving business success.
Engaging Travel Agents for Sustained Growth
Hurtigruten’s latest strategic initiatives signal a commitment to engaging travel agents for ongoing growth and market expansion.
Through targeted rewards and proactive outreach, the company is set to solidify its foothold in the UK cruise market.
In summary, Hurtigruten’s introduction of a new agent rewards scheme underscores its dedication to nurturing strong partnerships, which are vital for sustaining growth in the competitive cruise sector.
By integrating this strategic initiative, Hurtigruten not only acknowledges the valuable role of travel agents but also strategically positions itself for continued success in the UK market.
