HX and Hurtigruten embark on a transformative brand journey, unveiling new identities and redefining sustainable travel. The latest updates highlight their commitment to differentiation and sustainability.
As HX and Hurtigruten redefine their brand identities, the focus is on establishing themselves as leaders in sustainable travel. This significant transition follows the company’s split announced in September, paving the way for innovative visual identities and marketing strategies that encapsulate their core values.
Both brands have launched updated websites, enhanced social media presence, and refreshed promotional materials to underscore their distinct positions in the market. These changes aim to strengthen their brand visibility and reinforce their commitment to sustainability. By April, Hurtigruten’s website will guide users to choose their preferred brand experience, integrating seamlessly with the new visual styles.
HX focuses intently on revamping guest communications for improved consumer journeys. This includes changes from the initial booking processes to post-voyage experiences. The updates aim to enhance customer satisfaction and align with the refreshed brand ethos. Guests will start to notice changes onboard, with new uniforms, key cards, and other tangible elements by 2024.
Daniel Skjeldam, Hurtigruten Group’s CEO, emphasises the company’s dedication to sustainability and community engagement. The rebrand does more than just alter appearances; it signifies a deeper commitment to environmental stewardship and cultural sensitivity. HX’s vision to lead in sustainable cruising is clearly reflected in these efforts.
HX is preparing to repaint its fleet of six ships in 2024, adopting new livery that embodies their sustainability message. This initiative not only reinforces their brand identity but also aligns with their promise to operate environmentally friendly voyages.
HX is transitioning its social media branding to HX Hurtigruten Expeditions, enhancing consistency across all platforms. This change will be visible across all promotional and guest-related communications, ensuring the new brand identity is consistently represented.
Both brands have invested significantly in marketing campaigns to advertise their fresh identities. These efforts are designed to attract a broader audience and communicate the unique qualities of each brand in a competitive market.
The Hurtigruten Group is uniquely positioned to leverage its refreshed branding to propel future growth. By differentiating its offerings, the group aims to capture new market segments and strengthen its leadership in expedition cruising.
Continual investment in brand development and expansion plans will support the group’s strategic objectives, fostering resilience and adaptability in a dynamic market environment.
This brand evolution reinforces HX and Hurtigruten’s commitment to leading in sustainable cruising. By embracing change and innovation, they are well-placed to meet the evolving demands of the travel industry.
