Riviera Travel has launched a new trade engagement committee designed to enhance partnerships with travel agents. This initiative draws from recent survey findings, aiming to refine and optimise trade support strategies through collaborative insights and feedback.
The committee is set to play a pivotal role in aligning Riviera’s services with agent expectations, focusing on areas such as product development and marketing. By embracing agent feedback, Riviera seeks to elevate its market position and foster stronger business relationships across its operational spectrum.
Riviera Travel has initiated a strategic approach to strengthen relations with travel agents through the formation of a new trade committee. This initiative stems from a detailed survey assessing agents’ perspectives on Riviera’s service quality. The committee aims to utilise these insights to enhance future trade support and addresses pivotal areas such as ease of booking and quality of social content.
The survey conducted by Riviera Travel revealed significant positives in their operations, with 97% of travel agents rating ease of booking with four or above. Similarly, 92% acknowledged the high quality of social content, and 93% appreciated Riviera’s trade friendliness. However, improvements were identified in agents’ confidence in selling river cruises, a segment recognised for enhancement.
The newly formed committee is poised to address these insights, meeting twice annually to gather input from diverse agents. Its focus includes developing offerings that better suit agent needs, refining marketing strategies, and elevating training programmes. The initiative signifies Riviera’s commitment to fostering robust agent relationships across high street, homeworkers, call centres, and OTAs.
Agents are encouraged to participate actively by sharing feedback that can drive innovative marketing campaigns and educational programmes. This collaborative environment promotes mutual growth and strengthens business ties significantly.
This association with CLIA positions Riviera favourably within the cruise industry, creating opportunities for enhanced collaboration with a wider community of cruise lines and travel partners. Such strategic initiatives are crucial for establishing Riviera as a leader in the cruise domain.
Through these efforts, Riviera seeks to not only spotlight its offerings but also enrich agent relationships, potentially translating into higher sales. The ongoing dialogue facilitated by the committee is seen as a cornerstone for sustained success.
Successful applicants will be announced shortly, commencing their role as key contributors to the trade committee. This role not only empowers agents but also aligns closely with Riviera’s long-term goals of adaptability and excellence.
By incorporating agent insights into their strategic planning, Riviera demonstrates a proactive stance towards addressing industry challenges. This adaptive approach is essential for maintaining competitive advantage and achieving sustainable growth.
Riviera Travel’s engagement with travel agents through this committee marks a forward-thinking approach to industry collaboration. The anticipated outcomes include improved service delivery and enhanced agent relations, setting a benchmark for industry standards.
Riviera Travel’s establishment of the trade committee signifies a dedicated effort towards enhancing trade relations and service quality. The collaborative approach aims to address industry challenges, ensuring Riviera remains at the forefront of travel innovation and customer satisfaction.
