APT & Travelmarvel has announced a significant leadership change by promoting Robin Griffiths to the national account manager role. Griffiths, formerly the business development manager for central England, will step into his new position on 1 March 2024.
This strategic move follows the departure of Koral Lipton, who will transition into the ocean cruising sector after 15 months as the business development manager for northern England, Scotland, and Northern Ireland. Griffiths’ proven account management and sales performance made him the standout choice among many strong candidates.
Robin Griffiths’ promotion is a testament to his exceptional skills in account management and sales. His dynamic approach and track record have set him apart in the industry. This role will see Griffiths managing APT & Travelmarvel’s key accounts, fostering growth with emerging partners, and exploring new wholesaler relationships. This strategic appointment aligns with the company’s ambitious growth plans.
Brad Bennetts, head of sales and business development, expressed both excitement for Griffiths’ new role and sadness at Lipton’s departure. He stated, ‘Koral has been a fun and positive member of the APT Family, and we wish her every luck for the future.’
Currently, the company is also seeking a suitable candidate to fill Griffiths’ previous role in central England, as well as a new BDM for northern England, Scotland, and Northern Ireland. This recruitment underscores the company’s dedication to strengthening its UK presence.
Developing these fresh partnerships will not only support the company’s internal growth objectives but also enhance its market position. This effort requires significant coordination across various departments to ensure consistent service delivery.
This philosophy not only benefits the company but also enhances employee satisfaction and retention. Bennetts maintains that investing in the team’s growth directly correlates with the success of APT & Travelmarvel.
This appointment reflects a broader trend within the industry to promote from within, capitalising on existing talent and expertise. It highlights the importance of strategic succession planning.
The leadership transition at APT & Travelmarvel demonstrates a strategic shift towards fostering internal talent and expanding trade relationships. Robin Griffiths’ appointment aligns with the company’s growth ambitions and underscores its commitment to excellence.
Robin Griffiths’ promotion marks a significant step in APT & Travelmarvel’s growth strategy, reflecting the company’s dedication to leveraging internal talent for continued success. As the industry evolves, this strategic leadership transition positions the company favourably for future challenges and opportunities.
