The Unforgettable Travel Group has strategically formed a specialised trade team, aiming to enhance support for travel agents. This move underscores the company’s commitment to its partners and guests.
With plans to launch a new travel agent portal, the initiative is set to offer exclusive access and opportunities for growth.
The Unforgettable Travel Group, renowned for its diverse range of offerings, has taken a significant step by forming a new trade team. Aiming to fortify relationships with travel agents, this initiative is part of their broader strategy to expand their market presence. The introduction of a dedicated team reflects an understanding of agent needs and market dynamics.
Central to this development is a new travel agent portal designed to offer exclusive resources. From social media tools to marketing assets, the portal presents a comprehensive suite to support promotional efforts.
Agents can also register for fam trips, granting them first-hand experience of the offerings, enriching their ability to sell and support the Group’s products.
Pietro Molica Lazzaro leads the new team as partnerships manager. His role is pivotal in driving the agent channel growth amidst a changing market landscape.
Reporting to Graham Carter, the commercial director and co-founder, Lazzaro’s four-year tenure with the company equips him with unique insights into developing effective trade relationships.
This leadership aims to cultivate a thriving community of informed agents, pivotal for elevating the company’s status in the cruise and travel sectors.
Significantly, the Group’s trade revenue has soared, accounting for £3.6 million of their turnover, showcasing the success of their agent partnerships.
Such figures translate to double-digit growth, underlining the effectiveness of their strategic focus on agent-driven sales.
As consumer demand for small ship cruising rises, the Group’s expansion into trade-specific support is timely and strategic.
This investment aims to equip agents with tools to meet the evolving expectations of their clientele.
By offering tailored resources, the Group ensures its offerings remain attractive and competitive in the marketplace.
Training is a key component of the Group’s strategy, aiming to empower agents with knowledge and skills needed for success.
Agents will benefit from industry insights and trend analysis, enhancing their ability to capture and satisfy consumer demands effectively.
Unforgettable Group’s continuous evolution reflects their commitment to excellence in service and partnership.
By investing in trade relationships and innovative tools, they position themselves as leaders in the market.
In conclusion, by establishing a dedicated trade team and resource portal, Unforgettable Travel Group reaffirms its position as a forward-thinking industry leader. This move not only promises enhanced agent collaboration but also positions them to meet market demands effectively.
