Uniworld Boutique River Cruises has announced a substantial trade incentive programme.
This initiative coincides with the launch of its expansive 2025 European cruise collection.
Introduction of Uniworld’s Incentive Programme
Uniworld Boutique River Cruises has revealed its most significant trade incentive scheme to date, aligning with the commencement of its 2025 European cruise collection. As part of this initiative, two fresh brochures have been introduced, which include an agent incentive programme featuring prizes amounting to £50,000.
Notably, the rewards comprise trips to exotic locations such as Peru, India, Venice, and the Rhine. For the initial time, Uniworld presents the ‘Ultimate European Journeys,’ a detailed 98-page brochure focusing on European vacations extending 10 days or more. This comes as a response to a marked 34% rise in UK guests opting to enhance their cruise experience with land or rail extensions.
The Brochure Collection
The newly launched brochure aims to highlight vacations that seamlessly merge Uniworld’s cruises with land-based stays and train journeys. They also offer itineraries combining two or more Uniworld cruises. Among new offerings is the 18-day ‘Wine Roads of France and Portugal’ trip, pairing the ‘Brilliant Bordeaux’ with ‘Portugal, Spain & the Douro Valley’ itineraries.
Another itinerary, the 15-day ‘Istanbul to Paris’, incorporates a rail journey leading to Paris for a seven-day Seine cruise aboard the ‘Joie de Vivre’. The ‘Rhine, Moselle and Belgium Grand Discovery’ presents a 15-day adventure on board the SS Victoria, Uniworld’s latest fleet addition, exploring six European countries.
This curated travel package illustrates Uniworld’s commitment to providing integrated travel experiences with extended stays, making it more than just a cruise. Guests can indulge in a rich cultural expedition while enjoying luxury stay accommodations harmonised with scenic river voyages.
Incentive Programme Details
Accompanying the launch of the Ultimate European Journeys brochure is the ‘Finest Luxury River Cruises’ brochure, a comprehensive guide to Uniworld’s worldwide offerings, encompassing regions like Europe, India, Egypt, Asia, and the Peruvian Amazon.
This campaign introduces a 10% early booking discount valid until the end of September 2024, alongside the £50,000 incentive for agent partners.
Top prizes—a trip to either India or Peru—will be awarded to the leading agents based on a tiered point accrual system. This encourages agents to capitalise on the rising trend in bookings to secure these prestigious rewards.
Broadening Horizons with Extensions
Uniworld aims to help partners leverage the increasing demand for more extensive and diverse travel experiences. Chris Townson, MD of Uniworld for the UK and Europe, emphasises that the offered extensions aren’t merely additional hotel nights but are designed as fully hosted itineraries with unique inclusions.
For example, guests may witness iconic landmarks like Da Vinci’s Last Supper prior to public opening. These additions maintain the high levels of luxury experienced onboard.
Ellen Bettridge, CEO of Uniworld, has previously commented on the healthy position of the river sector, anticipating a significant increase in guest numbers in the luxury ocean market, with a nearly doubled projection by 2024.
Innovative Travel Incentives
Agents participating in Uniworld’s programme will also gain entry into a draw for exceptional itineraries, such as the 10-day ‘Castles Along the Rhine with Lake Lucerne’ or the 8-day ‘Venice & the Jewels of the Veneto’. This promotion runs from 11 July to 15 October 2024.
As more bookings are made, agents receive more entries, enhancing their chances of winning these bespoke travel experiences.
Through this initiative, Uniworld is fostering a spirit of enthusiasm and cooperation with agent partners, striving to deliver exceptional travel experiences to an ever-expanding clientele base.
Conclusion of Programme Highlights
Uniworld’s latest incentive programme not only enhances its offerings but strengthens ties with its valued travel partners, enabling them to harness the lucrative market of inclusive travel options.
This development ensures that Uniworld remains at the forefront of luxury river cruises, meeting the evolutionary needs of the modern traveller.
Uniworld’s incentive scheme reaffirms its commitment to exceptional travel experiences.
The programme fosters strong collaborations with travel partners, aligning with emerging travel trends.
