Protect Group, a leading provider of ancillary travel products, is projected to protect $7 billion in travel and event bookings by the end of 2025. The growth is fueled by increasing global demand for flexible, tech-enabled add-on services.
The company’s Travel, Tours & OTAs division has seen a 54% year-over-year increase in conversions, reflecting a strong consumer appetite for enhanced protection and value-added options at checkout.
From refundable bookings to flight delay compensation, the tech provider’s unique, non-insurance-based model continues to resonate across the travel sector. By enabling partners to offer seamless refund upgrades without regulatory barriers, Protect Group is helping airlines, OTAs, and hospitality brands unlock new revenue streams, reduce overheads, and increase customer satisfaction.
Jason Walsh, Chief Product & Marketing Officer at Protect Group, said: “There’s a clear shift happening in the industry. Travellers expect flexibility, and businesses need smart ways to deliver it. Our results show travel providers don’t have to pick between customer experience and revenue growth. By building refund protection into the booking journey, we’re helping our partners increase conversions, drive repeat business, and grow revenue without adding complexity.”
At the core of the offering is Refund Protect, Protect Group’s flagship product. This allows customers to upgrade their tickets for a full refund in unforeseen circumstances outside their control. The company’s AI-driven Pulse platform delivers this, integrating directly with existing systems to deliver scalable and personalised customer experiences.
Also gaining traction is Protect Plus, a growing portfolio of ancillary services that includes flight delay compensation, delayed baggage compensation, carbon offsetting, eSIM solutions, and lounge access. These services are built to match the expectations of today’s travellers while delivering strong revenue opportunities for partners.
