Travelodge launches new multi-million pound advertising campaign for affordable getaways

Travelodge, the UK’s pioneering budget hotel brand, has launched a new multi-million pound integrated advertising campaign to highlight its role as a go-to choice for affordable getaways.

Travelodge’s ‘Better get a Travelodge’ campaign aims to position the brand as the top choice for travellers seeking affordability and comfort across a wide range of occasions and experiences. Using real-life stories, the campaign shows individuals and groups choosing Travelodge as their accommodation for various occasions, including birthday celebrations, visiting university-bound children, business trips, staycations, attending concerts or sports events, visiting family and friends, or attending colleagues’ farewell parties.

The ‘Better get a Travelodge,’ campaign was premiered on September 8, 2023, with two hero ads airing during the opening match of the Rugby World Cup, France vs. NZ on ITV. These TV ads also introduce the next-generation Travelodge room, a significant part of the company’s ongoing transformation. The new room includes features that customers have deemed important, such as bedside USB charging ports, blackout curtains, a comfortable armchair, and sustainable initiatives like recycled fishing net and plastic bottle carpets, and energy-efficient lighting.

Karen Broughton, Travelodge Chief Sales & Marketing Officer, said: ‘Our new advertising campaign showcases the many ways in which Travelodge is the perfect solution to the occasions in life where you ‘Better get a Travelodge.’

‘With rooms available right across the country, Travelodge provides a brilliant base to get out and about, whether it’s visiting friends and family, going to an event or having a business meeting. We are continuing to invest in our UK hotel portfolio, with a rolling programme to upgrade to our next generation rooms as part of our most significant transformation to date and look forward to even more customers choosing Travelodge.’

Travelodge collaborated with independent creative agency Isobel, media agency the7stars, and digital media agency Spark Foundry to launch this campaign. Out-of-home advertisements will be displayed in key transport locations like National Rail and London Underground stations, service stations, roadsides, and city centres. Radio ads and digital/social content will further remind potential customers of the diverse occasions where Travelodge is an option.

easyJet announces flights and holidays packages for winter 2024

easyJet, the European budget airline, has announced the launch of its winter 2024 schedule for sale, offering millions of seats across 138,000 easyJet flights between December 1, 2023 and March 23, 2024.

With flights to 125 destinations across Europe, North Africa and the Middle East from 21 UK airports, the UK-based airline offers over 70,000 flights for next winter which are now available so customers can book early to obtain cheaper deals.

Flights include: London Gatwick to Innsbruck from £32.99, and to Tenerife, Gran Canaria and Fuerteventura from £38.998; London Luton to Geneva and Innsbruck from £32.99, Bristol to Geneva and Innsbruck from £26.99, and to Gran Canaria from £35.99, Manchester to Geneva from £29.99* and to Gran Canaria, Lanzarote, and Fuerteventura from £35.99; Liverpool to Geneva from £26.99 and to Lanzarote from £29.99; Belfast to Geneva from £26.99, and to Tenerife and Lanzarote from £32.99. Flights are all one way per person including taxes.

Ali Gayward, easyJet’s UK Country Manager, commented: ‘We’re delighted to be putting our flights for winter 2024 on sale today so customers can book early and enjoy great value fares on flights across our unrivalled network across Europe, the Middle East and North Africa, providing even more choice to book a festive Christmas trip, a ski getaway or winter sun break. With fares available from just £26.99* and with a host of destinations to choose from like Innsbruck, Gran Canaria and Lanzarote, now is a great time to book with easyJet and we look forward to taking even more of our customers away in 2024.’

easyJet has also announced thousands more package holidays for winter 2024 available to book through easyJet holidays. These include the package holiday provider’s top winter destinations, including Iceland, Lanzarote and Disneyland Paris.

The additional packages on offer include seven nights stays in Sharm el Sheikh (for £528 per person, from Bristol on December 6, 2023), Tenerife (for £460 per person, from Belfast on March 20, 2024), Marrakech (for £456 per person, from London Luton on December 7, 2023) and three nights packages to Amsterdam(for £252 per person, from Liverpool December 4, 2023) and Seville (for £351 per person from London Gatwick on December 10, 2023). easyJet holidays packages are all inclusive, covered by its Protection Promise, and include 23kg of luggage per person on all holidays and transfers included on all beach holidays.

Norse Atlantic Airways announces new routes London Gatwick to Orlando and Fort Lauderdale

Norse Atlantic Airways, a new airline offering affordable fares on long-haul flights, primarily between Europe and the United States, has announced the sale of two new routes, London Gatwick to Orlando and Fort Lauderdale.

The flights to Orlando will begin on May 25, 2023 and to Fort Lauderdale on May 26, 2023, with fares starting from £409 return including taxes. The new routes will be in addition to the current daily London to New York service that began in August 2022.

Flights to Orlando will operate four times a week in May and June and then a daily service during summer peak season with fares starting from £409 return including taxes. Flights to Fort Lauderdale will operate three times a week in May and June and four times a week for the rest of the summer season with fares starting from £410 return including taxes. Flights are available to book now on www.flynorse.com.

‘We are very pleased to announce two new routes from London Gatwick to the popular holiday destination of Florida. In addition to our current daily New York flights we will also be releasing for sale further destinations between London and the US by the end of February. As a result, our UK based airline, Norse Atlantic UK, will serve more destinations to the US from London Gatwick than any other carrier this summer, said Bjorn Tore Larsen, CEO Norse Atlantic Airways.

‘We look forward to a busy summer ahead as we bring value fares and a fantastic service to passengers looking to travel across the Atlantic.’.

Stewart Wingate, chief executive officer, Gatwick Airport, added: ‘It’s fantastic to see Norse Atlantic add two new Florida services from London Gatwick Airport, to complement their current New York route. This will bring different products to our transatlantic portfolio, at affordable prices.

Both Orlando and Fort Lauderdale are understandably very popular destinations, especially among families, so it’s great news for passengers across London and the Southeast to have more choice ahead of the summer holidays.’

Norse Atlantic exclusively operates Boeing 787 Dreamliner aircraft, offers two cabin choices, Economy and Premium. Passengers can choose from a simple range of fares, Light, Classic and Plus, as suitable. Customers can also access enhanced choice with the airline’s connectivity partnership with easyJet, Norwegian and Spirit Airlines.

easyJet voted Best Low-Cost Airline at Business Traveller Awards

easyJet, the UK-based European regional airline, has again been named the Best Low-Cost Airline at the annual Business Traveller Awards.

The 2022 Business Traveller Awards were announced at London’s Royal Garden hotel on Monday October 31, by the publishers of Business Traveller magazine. This year’s awards were attended by more than 200 industry leaders.

The award, voted for by the readers of Business Traveller magazine, acknowledged the new products that have been added to easyJet’s offering In the last year such as the launch of its lounge in partnership with No1 Lounges at Gatwick airport, as well as launching carbon reporting for corporate customers to help businesses measure the impact of the carbon emissions offsetting when flying with easyJet, and the resulting cost savings for their business travel programmes.

James Marchant, Head of Business Development for easyJet, commented: ‘We know it is important for our business customers to be connected in person with their colleagues and customers across Europe and that when they need to fly, they want the best value, a convenient schedule to Europe’s primary airports and to travel with a responsible airline which is serious in its commitment to reducing its carbon emissions, to help their own business do the same. We’re incredibly proud to receive this award which demonstrates that easyJet not only serves the needs of our business customers but helps them maximise their return on investment in people.’

The readers of Business Traveller Magazine have praised the airline’s commitment to offering low fares and operating to looked-for destinations at convenient times, as well as ease of booking and travel.

easyJet serves 19 UK airports, offering over 464 routes to over 135 airports from the UK to Europe, the Middle East and North Africa. More information on easyJet’s UK network is available at easyJet.com.

The airline was named as Britain’s Most Admired Company of 2020 in the transport sector, retaining the leading position for a second year running. Britain’s Most Admired Companies study is the longest-running annual survey of corporate reputation in the UK.

easyJet announces offers for summer getaway

easyJet has said that low summer fares are still available with seats to a range of destinations across Europe for fares starting from £22.99.

The UK-based budget airline said that over a quarter of seats available for this summer are currently under £50 (all fares are one way per person including taxes), including:

* London Gatwick to Copenhagen, Edinburgh and Inverness from £27.99, Dubrovnik from £30.99, Bari and Ibiza from £33.99 and Kos from £34.99

* London Luton to Ibiza and Palma de Mallorca from £26.99, Pula, Malaga for £29.99, and Venice from £35.99

* Bristol to Edinburgh and Glasgow from £22.99, Faro from £28.99 and Mykonos from £37.99

* Manchester to Bordeaux from £25.99, Newquay from £26.99, Kos and Palma de Mallorca from £26.99 and Alicante and Corfu from £38.99

* Liverpool to Belfast and the Isle of Man from £22.99, Barcelona from £26.99 and Faro and Palma de Mallorca from £35.99

* Edinburgh to Kefalonia from £30.99, Rhodes and Corfu from £39.99

* Glasgow to Belfast from £22.99, Pula from £24.99 and Chania from £26.99, Jersey from £32.99 and Marseille from £41.99

* Belfast to Nice from £22.99, London Luton and London Stanstead from £26.99 and Bordeaux, Palma de Mallorca, Mahon, London Gatwick, Paris-Charles de Gaulle from £32.99

Ali Gayward easyJet’s UK Country Manager, commented: ‘Delivering a reliable operation this summer and providing a positive experience and the help our customers need when we take them away on their holidays is easyJet’s highest priority. Whether customers are already booked or want to take advantage of the great value fares still to be had for a last-minute getaway, we are working hard to ensure our customers have the help they need to plan, book and travel with us this summer.’

The airline has also announced a range of free services to help customers plan, book and travel including a new hotline for young families and ‘Twilight’ bag drop to check in bags the night before an early morning flight. In addition, a team of easyJet ‘Helping Hands’ will be at key UK airports to provide additional assistance to customers this summer.

Vueling launches new route between Newcastle International Airport and Paris Orly

Vueling, an International Airlines Group (IAG) member airline, has announced the launch of its first flight from Newcastle International Airport to the French capital Paris.

The low fares airline announced the route at the beginning of October, and will operate flights twice-weekly between Newcastle and Paris Orly from now until the end of March 2022. Flights depart from Newcastle International Airport at 08:15, arriving in Paris Orly at 11:00. On return, flights depart from Paris Orly at 06:55 arriving back at Newcastle International Airport at 07:30.

With fares starting from £30.99 one way, and operating every Thursday and Sunday, the route provides an additional budget service to the French capital from the North East. The tickets are available to book at www.vueling.com.

Charlotte Dumesnil – Director of Sales, Distribution and Alliances, said: ‘We are delighted to announce Vueling’s first flight between Newcastle International Airport and Paris Orly today. Vueling’s goal is to keep on contributing with the tourism industry, and the choice to add new routes between the UK and France goes precisely in this direction.

‘The desire to travel is still present and we are prepared to offer our customers new popular destinations, for both holidaymakers and business passengers, as well as great value fares for all types of travellers’.

Leon McQuaid, Head of Aviation Development at Newcastle International Airport, stated: ‘The start of Vueling’s flights to Paris today further enhances the region’s connectivity and adds even more flights to this major European city from the Airport.

‘A city break to Paris should be on everyone’s bucket list and with flights every Thursday and Sunday, Vueling’s schedule lends itself for passengers wishing to enjoy a long weekend in this stunning French city.’

Ryanair offers fares on Sabre Network

Irish airline Ryanair has commenced offering its budget fares and ancillary services to Sabre-connected travel agencies and corporations across Europe via the Sabre global distribution system (GDS).

The offer follows Ryaniar’s agreement with Sabre Corporation, a global technology provider to the travel and tourism industry, earlier in May.

With its budget fares and extensive route network, coupled with Sabre’s retailing technology and expanding reach in Europe, the Irish airline expects to further improve its business travel offering. The Sabre agreement follows the introduction of Ryanair Business Plus last year and a dedicated corporate and group service, enabling increased businesses access to Ryanair’s fares.

Ryanair’s Head of Communications, Robin Kiely said: ‘Ryanair is pleased to announce that our fares are now available on the Sabre network, allowing us to provide our improved product to an even wider range of business and corporate customers.

With more than 27 percent of our customers already travelling on business, we are continuing to enhance Europe’s best business service, with the lowest fares, most on-time flights and our tailored Business Plus service. Business travellers, corporations and TMCs will now have greater access to our low fares and Europe’s largest route network thanks to our agreement with Sabre.’

‘Ryanair has become a popular option for corporate travellers and it’s now easier, faster and more efficient for travel agencies to shop and book Ryanair’s fares and ancillary content all within the Sabre system. Our industry-leading retailing capabilities also allow Ryanair to merchandise their fares and ancillaries the way they want to, ensuring brand consistency across all of its retail channels,’ Harald Eisenaecher, Senior Vice President, Sabre Travel Network, EMEA, said following the agreement in May.

The Sabre offer is the latest in an on-going series of Ryanair customer experience improvements under the ‘Always Getting Better’ programme. Under the programme, the airline has launched its new and interactive Ryanair website, a new app with mobile boarding passes, allocated seating, a second carry-on bag allowance and a dedicated family service, Family Extra, as Ryanair strives to make itself the preferred airlines for both business and leisure travellers.

 

Wyoming not to be affected by cuts in tourist budget

The tourism department in the US state of Wyoming has said that it would not be restricted by the recent budget cuts, and was very confident that it would have enough capital to take care of its main tourism goals.

The head of Wyoming’s Office of Tourism, said that her department would be able to absorb a possible 8 percent proposed budget cut without endangering those tourism goals, although the proposed cut would mean that Diane Shober, director of the office, would have to make ends meet with USD1m less than she would normally have been granted. She however said that the department would have to make some adjustments in order to deal with the slowdown in cash flow.

Shober added that the budget cut would not affect her department’s plans, and said that the office would pursue its annual marketing campaigns and attempt to complete them as before. But she did say that the cost restrictions would mean fewer familiarisation tours or one or two fewer trade shows

Shober said, ‘When we looked at all these reductions, we said we want to keep the core essence of our advertising and marketing intact. But we would not completely eliminate things that we know provide marketing opportunities that can really return visitors to Wyoming or support our overall industry throughout the state. The thing that really provides the best lift to the overall consumer marketing, which drives the majority of the economy, comes in the advertising dollars that we kept intact.’

 

Serviced apartments – a home from home

Its not a real insider’s tip anymore, yet it still is little known to many travellers and travel agents: serviced apartments. Not only does this unique “home away from home” offer more space than a conventional hotel room, it also guarantees a great potential of saving travel costs.
Many business travellers that have to go to another city, temporarily working there as a project manager or a consultant, know about the benefits of serviced apartments. The demand for this type of temporary apartment is growing. All over Europe, new houses are opening. After all, the sector of corporate housing is interesting both for the guest and the operator.

In terms of comfort, a serviced apartment can be compared at least to a junior suite in a hotel. Compared to a hotel room with a similar standard, the rates for a serviced apartment are up to 30 percent lower most of the time, sometimes even more.

 

The explanation for this cost advantage lies in the special concept: in general, operators of serviced apartments are cutting unnecessary services. Though many long-term travellers state that it is nice to have the many services of a common hotel, many amenities can’t be used due to a lack of time or are simply not necessary for them.

A private kitchen, instead of a breakfast buffet. A cleaning service that is more oriented on private habits and does not by all means have to been done daily. According to the operators concept, one might only find a temporarily staffed front-desk. These – to name but a few – are possibilities for the operator of serviced apartments to reduce costs and to pass on this cost advantage to the guest.

Instead of easily paying 18 euro and more per person for a breakfast buffet, guests of a serviced apartment can buy a few things in the grocery store. Enjoying breakfast just like at home, the guests will be able to eat exactly what they enjoy. Already after a few days, a good deal of money can be saved this way.

Depending on the operator’s concept, single services can, of course, separately be booked – just as the guest prefers it. Besides breakfast, this could be a shopping or laundry service. The guest simply decides if he would like to enjoy the services or not.

www.apartmentservice.de/en