Fairmont Hotels and Resorts Partners with India Based Jet Airways

Fairmont Hotels and Resorts, a Canada-based hotel company, has announced a partnership with India-based airline, Jet Airways, as part of its new marketing campaign in Asia.

The new partnership will allow the members of the company’s loyalty programme, Fairmont President’s Club, to earn airline miles in Jet Airways frequent flyer programme, JetPrivilege.

Serge Simard, the company regional vice president, Africa and India, said, ‘India is a dynamic, international market, and with our burgeoning growth in Asia and entry into Southeast Asia with the upcoming opening of Fairmont Jaipur, we see this as both a timely and strategic addition to our roster of airline partners. We’re very excited to be teaming with a respected and influential international carrier like Jet Airways and giving our frequent guests another mileage option to choose from.’

Jet Airways offers flights to 52 domestic destinations in India, and 24 international destinations, and also serves international markets, such as London and new York City, where Fairmont Hotels and Resorts has its hotel properties.

To celebrate the new partnership, Fairmont is offering its guests the chance to earn triple miles on Jet Airways, on completing qualifying stays at participating Fairmont properties from May 7 to August 6, 2012.

Sudheer Raghavan, the chief commercial officer for Jet Airways, said, ‘Guest delight is at the core of Jet Airways’ strategy to offer better value creation for its JetPrivilege members. This partnership positions us among the leading airline frequent flyer programs in India with the high value it offers members and the wide range of product choices.’

Fairmont Hotels and Resorts Offers Hotel Credits to Loyalty Club Members for Stays in Middle East

Fairmont Hotels and Resorts, a Canada-based hotel company, has announced a new offer for its loyalty programme members visiting the Middle East.

The company is offering a $25 hotel credit to all Fairmont President’s Club loyalty programme members that stay at any of its hotels in the Middle East. The hotel credit may be used at any of the onsite restaurants, at properties including the Fairmont Dubai Hotel, Dubai; Fairmont Bab al Bahr, Abu Dhabi; Fairmont Nile City, Cairo; Fairmont Heliopolis and Towers, Cairo; and Makkah Clock Royal Tower, a Fairmont Hotel in Makkah, Saudi Arabia. The promotional hotel credits are available on every stay booked at these properties until December 31, 2012, and are for loyalty programme members only.

In Abu Dhabi, the hotel credits may be redeemed at Frankie’s Italian Restaurant and Bar, or the Marco Pierre White Steakhouse and Grill at Fairmont Bab al Bahr; in Dubai at the Spectrum on One restaurant in the Fairmont Dubai; and at Baharat, the Lebanese-inspired Al Dar, and the rooftop Al Dira restaurant at the Makkah Clock Royal Tower Hotel in Makkah.

The company is also offering a special offer for Fairmont President’s Club members staying at the Makkah Clock Royal Tower, A Fairmont Hotel in Saudi Arabia. Members will receive two complimentary nights at the hotel, which may be redeemed before February 28, 2013, on completing a stay. This offer is available for members with premier or platinum status.

Fairmont Hotels and Resorts’ portfolio of 60-plus hotels includes The Savoy in London and The Plaza in New York.

Cock-up in Canadian holiday advert

STUNNED readers of high-brow daily newspaper The Independent had the shock of their lives when a full page advert for a holiday to Canada featured a phallic-shaped rock.

Shown on page 14 of the UK’s youngest national daily newspaper on Thursday, the rude full-page ad shows a picturesque coastal scene – with three canoes gently weaving their way around some rocks.

But despite the clear, blue skies and calm seas encouraging readers to “keep exploring” Canada, it is the phallic-shaped rock that dominates the image – spoiling the peaceful scene.

And while the rock would be sure to raise a smile down the local pub, outraged middle-class readers of The Independent were disgusted that the filthy image could make its way onto their breakfast tables.

“I couldn’t believe it when I turned the page and saw that vile image in my paper,” said Independent reader Rupert Johnson, 67.

“Normally I skip right past the advertisement but I couldn’t miss this one, the first thing I saw was the phallic rock, I nearly spat my coffee everywhere.

“I don’t understand how the people making the advertisement in Canada didn’t notice it.

“Readers of the red tops might find it hilarious but it’s not the kind of thing I want to see as I take my breakfast.

“Luckily my grandchildren weren’t with me. If it would’ve been in last week’s paper then they would’ve seen it because they stayed for a few days over half-term. It is not the sort of thing I want them to see.”

The dirty ad is aimed at encouraging readers to go to Canada for their next holidays and promotes a special ‘New Brunswick Discovery Package’ for £895 per person.

But marketing experts who came up with catchlines like: “The world’s highest tides at our lowest prices” and: “keep exploring” would have been advised to cast another eye over the full-page image.

Stretching from the Pacific to the Atlantic and deep into the Arctic, Canada is famous for its Rocky Mountains and Niagra Falls – but bungling advertisers could now find high-brow readers have gone off the idea of holidaying in the North American country.

“I’ve never been to Canada but I certainly won’t be going,” added a disgusted Mr Johnson, a retired teacher from Bishop Stortford, Herts.

“If the people in charge of making you want to come to the country can’t even make an advertisement without something like that on it then what chance have they got of getting things right when you go there.”

However welder Kevin Henley, 27, from Birmingham, said: “It’s the funniest thing I’ve seen in a long time. I think it’s the first time we’ve ever had The Independent on the factory floor.

“Call me juvenile, but you can’t help but laugh.”

Visit Canada for the beautiful Northern Lights

In September of 2012 we will be making the most of what NASA has assured us will be the ‘zenith’ of the Northern Lights and travelling to Canada’s Northern extremities. After arriving into Yellowknife, we will be staying at the stunning Blachford Lake Lodge – not only granting us ideal conditions to observe the Aurora Borealis, but also allowing us to experience first hand the incredible landscapes and winter activities for which the area is famed.

Why Yellowknife?

Unlike the majority of Northern Light hotspots, Yellowknife sits right in the centre of the Aurora belt. This means that both the intensity and the frequency of the displays are as good (or better) than anywhere else in the world. Combined with the predictable and steady continental weather patterns, and it’s easy to see why Yellowknife and the surrounding area is considered by many to be the absolute best place in the world in terms of the chance to not only see the Aurora Borealis, but the also highest chance of seeing an impressive display.

 

What are the Northern Lights?

The Northern Lights, the sky’s own light show, have always been the object of great wonder to mankind. Legend has it; the Northern Lights have been seen as everything from evil spirits to celestial wars with their marching armies. These beautiful displays have, over time, given rise to a wealth of works of art, myths, legends and stories.

The Northern Lights are caused by charged gas particles that flow away from the Sun as a “solar wind” and interact with the Earth’s magnetic field. The charged particles “excite” gases in our atmosphere and make make them glow, just like gas in a fluorescent tube. The colours depend on the type of gas, a red or green glow is oxygen and the blue and purple colours are produced by nitrogen.  The solar wind reacts with the earth’s magnetic field in a doughnut shaped area around the North Pole (the auroral oval) and you need to be within sight of this area to see the lights.

The appearance of the aurora is closely connected to activity on the sun.  This activity usually changes over a cycle of around eleven years and after a quiet period of several years (a solar minimum) the sun has now become active again.  This activity is expected to increase for the next two to three years, before again declining.

Also known as the Aurora Borealis, which means ‘dawn of the north’, the Aurora can appear abruptly, filling the sky at incredible speed with great arcs, as ghostly wisps in green, yellow, red and violet dance above the horizon, before disappearing again.

The Inuit of Greenland believed the lights came from the realm of the dead, caused by the spirits trying to contact their living relatives, and Norwegian sailors believe the displays were the souls of young maiden’s waving and dancing in the night’s sky. The Danes believed the Northern Lights to be swans that had strayed too far north and got stuck in the ice. As they struggled to break free, each stroke of their wings was reflected in the sky, forming the Northern Lights. Whatever explanation to this natural phenomenon, everyone who has seen the Northern Lights have been caught in awe by this magical display, a celestial show which truly needs to be seen to be believed.

Flight exclusive price for the Yellowknife Northern Lights holiday is £2195

First Best Western Premier Hotel Opens in Canada

The first Canadian Best Western Premier hotel, which offers guests upscale amenities and a refined experience, opened earlier this month in Calgary.  The iconic hotel chain has opened seven Best Western Premier hotels in North America since launching its three-descriptor strategy in early 2011.

Guests at the newly developed Best Western Premier Freeport Inn and Suites, located just three kilometers from the Calgary International Airport, will enjoy luxurious amenities including on-site dining, complimentary breakfast, an exercise facility, an indoor heated pool with a waterslide and a cocktail lounge.  The hotel also offers free parking, a complimentary airport shuttle, meeting facilities that can accommodate up to 80 guests and a business center.

Located at 86 Freeport Blvd. NE in Calgary, the hotel is near shopping, dining and recreation choices, including popular Calgary attractions such as Canada Olympic Park, Calgary Aero Space Museum and the Calgary Zoo.

“The Best Western Premier Freeport Inn & Suites is a welcome addition to our North American portfolio of hotels,” said David Kong, president and CEO of Best Western International.  “Calgary is not only a popular tourist destination, but it serves as a major business travel corridor.  This new hotel is an ideal lodging choice for a refined stay.”

Like all Best Western Premier properties, the Freeport Inn & Suites has features and amenities that exceed CAA’s three diamond requirements.

The 97 sophisticated guest rooms and suites feature:

42-inch flat screen televisions

Premium clock radios with a MP3 connection

Contemporary furnishings and luxury bed lines and towels

Functional desk with complimentary wireless high-speed Internet access