Fairmont Hotels and Resorts, a Canada-based hotel company, has announced a partnership with India-based airline, Jet Airways, as part of its new marketing campaign in Asia.
The new partnership will allow the members of the company’s loyalty programme, Fairmont President’s Club, to earn airline miles in Jet Airways frequent flyer programme, JetPrivilege.
Serge Simard, the company regional vice president, Africa and India, said, ‘India is a dynamic, international market, and with our burgeoning growth in Asia and entry into Southeast Asia with the upcoming opening of Fairmont Jaipur, we see this as both a timely and strategic addition to our roster of airline partners. We’re very excited to be teaming with a respected and influential international carrier like Jet Airways and giving our frequent guests another mileage option to choose from.’
Jet Airways offers flights to 52 domestic destinations in India, and 24 international destinations, and also serves international markets, such as London and new York City, where Fairmont Hotels and Resorts has its hotel properties.
To celebrate the new partnership, Fairmont is offering its guests the chance to earn triple miles on Jet Airways, on completing qualifying stays at participating Fairmont properties from May 7 to August 6, 2012.
Sudheer Raghavan, the chief commercial officer for Jet Airways, said, ‘Guest delight is at the core of Jet Airways’ strategy to offer better value creation for its JetPrivilege members. This partnership positions us among the leading airline frequent flyer programs in India with the high value it offers members and the wide range of product choices.’
