IHG Hotels & Resorts has announced the launch of Vignette Collection in the UK with the signing of The Halyard at Ropewalks Liverpool, Vignette Collection in partnership with Molo Hotels.
Vignette Collection is IHG Hotels & Resorts’ first collection brand and is a family of exclusive properties in urban and resort locations for luxury travellers. The signing of the first luxury branded hotel in the city marks IHG’s plan to invest in the city.
The Halyard at Ropewalks Liverpool, Vignette Collection will open later this year under a franchise agreement with Molo Hotels, and will be operated by Lighthouse Hotel Management. The 133-key luxury hotel is set in the Ropewalks district in the heart of Liverpool, with a restaurant, an on-site gym, conferencing facilities and such.
Mrs Willemijn Geels, VP Development, Europe, IHG Hotels & Resorts, commented: ‘We’re thrilled to be bringing Vignette Collection to the UK – a new luxury brand in an established market for IHG. Vignette Collection gives strategic partners and owners, like Molo Hotels, the opportunity to retain their distinctive hotel identity, while benefitting from IHG’s global scale, Luxury & Lifestyle expertise, and powerful IHG One Rewards loyalty programme. The brand has shown incredible success across the globe in its first year, with 14 hotels signed or opened, which speaks volumes to its emphasis on delivering one-of-a-kind stays and memorable moments alongside a commitment to more responsible travel. Liverpool’s popularity continues to grow as a hub of culture and I’m confident the luxury offering of Vignette Collection will bring a new offering to the city.’
Mr Ross Morrow, managing director, Molo Hotels, said: ‘I’m so excited to be opening the first Vignette Collection hotel in the UK. We see a gap in the market to deliver luxury stays in Liverpool and we’re excited to partner with IHG Hotels & Resorts to deliver a one of a kind hotel that celebrates the history of such an important city. Liverpool is a thriving market with growing demand and IHG’s enterprise system will allow us to better serve guests at The Halyard at Ropewalks Liverpool, Vignette Collection from later this year.’
The signing of The Halyard at Ropewalks Liverpool, Vignette Collection follows several signings for the brand across Europe, including in Reit im Winkl, Germany and Budapest, Hungary, and the opening of the first European Vignette Collection hotel in Porto, Portugal. More than 100 properties globally are expected to join Vignette Collection over the next 10 years.
IHG Hotels & Resorts presently has 356 hotels, operating under eight brands in the UK&I including InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Hotel Indigo, voco hotels, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels & Resorts, Holiday Inn Express and Staybridge Suites, and a further 21 hotels in the pipeline.