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Specialist holiday company unveils new identity and website, reflecting its portfolio of over 400 villas and apartments across Italy.
2 November 2026
After more than 15 years of helping guests discover villas and apartments across Italy, award-winning UK-based villa specialist Bookings For You has rebranded as Italy Villa Holidays, unveiling a new identity and website to reflect its exclusive focus on Italian holidays.
With a portfolio of more than 400 apartments and villas in Italy, the rebrand reflects the company’s specialism in Italy and its ambition to make its expertise immediately recognisable to customers, travel partners and the wider industry. The rebranded website showcases the company’s collection of villas and apartments, alongside destination information and inspiration to help travellers discover the different regions of Italy.
Jo Mackay, founder and owner at Italy Villa Holidays, said:
“When we started Bookings For You more than 15 years ago, we couldn’t have imagined quite how important Italy would become to our business. Over the years, we’ve developed an extraordinary knowledge of the country and built lasting relationships with villa owners. We’re incredibly proud of the business we’ve built as Bookings For You, but it reached a point where our original name simply didn’t tell the whole story. Italy Villa Holidays immediately communicates who we are and what we do. While the name is changing, everything our customers value about us will remain the same.”
Although the name and visual identity have changed, Italy Villa Holidays remains the same established business, with the same experienced team, carefully selected properties and commitment to personal service. All existing bookings and arrangements remain unaffected.
The new website will provide a refreshed platform for showcasing the company’s portfolio and the diversity of Italy’s holiday destinations, helping customers move from initial inspiration to finding their ideal villa or apartment.
Jo added:
“This is more than a change of name. It’s an opportunity to bring our identity into line with the business we have become, while staying true to the personal approach and passion for Italy that has always defined us. We look forward to continuing to work with our existing customers and partners, as well as building new relationships under the Italy Villa Holidays name.”
