JetBlue facilitates pet travel

JetBlue has announced the launch of a pass that will allow pets on board its flights.

The air carrier has launched a new pass called ‘All-Your-Pet-Can-Jet’. The offer will allow the company’s customers to travel with their pets on board without having to pay out extra fees. This will enable passengers who are apprehensive about leaving their pets at home to take them on a vacation and enjoy the holiday with their companion at their side.

The airline’s offer is as follows; for USD299, customers can bring one pet with them. It is a requirement that the pet that accompanies the traveller needs to conform with JetBlue’s carry-on size and weight regulations for pets. The pet accompanying the customers can travel on any JetBlue flights between September 7 and December 31, and there are no holiday blackout dates. Without the new pet pass, each individual flight that the pet takes with its owner would be charged at USD100.

To benefit from the offer, pet lovers that do not want to be separated from their pets have until September 5 to buy a pass, which may be purchased directly at The company has placed certain restrictions on such passes, one being that routes to Saint Lucia, Barbados and Jamaica are excluded from the facility. Pets also need to have all their veterinary paper work in order to be allowed on flights. It is also believed that only four-legged pets will be allowed.

To make the pet pass worthwhile, customers will have to fly on more than three one-way trips with their pets before the end of the year.


JetBlue expands ‘Go Pack’ for last minute travellers

New York-based JetBlue Airways has announced that it has expanded its ‘Go Pack’ solution for last-minute travellers.

The company said that its ‘Go Pack’ solution would allow customers to find seats on a flight up to 90 minutes before departure. Packages include last seat availability, and the offer is available from September 13 to December 19, 2012 at Go Packs are available for purchase until September 6, 2012

The company said that its expanded ‘Go Pack’ packages include 10 flights, good for the base fare for 10 round-trip tickets. Selected destinations to which the service is being offered from Boston include New York’s JFK, Long Beach, CA and San Juan, Puerto Rico. The offer is claimed to be the perfect fit for businesses that are looking to lock in a fixed price for travel. It is also ideal as a corporate recognition programme and will help families and friends looking to share tickets. The package is designed to offer relief to those travellers accustomed to last minute getaways.

An additional advantage for booking the offer now is that each Go Pack purchased will be eligible for TrueBlue points from the airline’s customer loyalty programme. More information about TrueBlue is available at

The firm’s director of revenue management, Roger Johnson, said, ‘We listen to what our customers want and based on their feedback we’ve expanded our Go Pack offering to 32 markets, up from our original offers of California and Boston to Washington D.C. which included just three markets. We’ve also extended the travel window to three months to give customers more time to use their pass. The convenience of last minute booking without the worry of sky-high pricing is the perfect reason for business travellers as well as those wanting to share passes with family, friends, or employees to take advantage of Go Pack. The best part is that those who purchase a Go Pack will enjoy the benefits of flying JetBlue with their first checked bag free, plenty of legroom, free snacks, 100 channels of onboard entertainment and the best customer service in the skies.’

JetBlue and Virgin America to offer more rewards for frequent travellers

JetBlue Airways and Virgin America have announced that they are to offer more benefits for frequent travellers.

The two airline companies are to introduce new reward tiers that provide additional perks for their most-frequent travellers.

JetBlue Airways said that it would launch TrueBlue Mosaic for members who either have earned 15,000 flight points, or who have completed 30 flight segments and reached a minimum of 12,000 flight points in a year. Those who are eligible for this benefit can get a free second-checked bag. A companion accompanying the traveller may also claim the benefit. Other benefits include quicker security screening at 36 airports, and early boarding. They will also have access to a dedicated, 24/7 customer service line and have options to redeem points for extra-legroom seats.

Not to be left behind, Virgin America this week introduced its Elevate Gold option for travellers. Customers who earn 50,000 status points a year are provided with the benefit, while customers who earn 20,000 status points will be listed under the Elevate Silver scheme. Elevate Silver customers can get one free checked bag, while Gold members can get up to three. In addition, flyers in both tiers will receive perks such as priority check-in, security clearance and boarding.

Virgin America also announced that later this summer, it will launch Main Cabin Express, which according to the company, will feature the ‘most sought-after seats in its Main Cabin-seats in rows five, six and nine aboard the company’s Airbus A319 planes, and rows five, six, seven and nine aboard A320 planes.’


JetBlue’s Innovative ‘All You Can Jet’ Revenue Model Gains Traction

For the second time in twelve months, American airline JetBlue is bringing back its unlimited one-month travel program. Dubbed the ‘All You Can Jet’ scheme by the company’s marketers, the deal allows pass holders to book unlimited flights within the contiguous United States for a flat fee of either $699 or $499. The previous deal was a huge success, with tickets sold out in just two days.

The tickets will be available to consumers for just three days, with JetBlue offering service between the seventeenth and twentieth of August. Given that last year’s entire promotion sold out within two days, it seems the company is looking to the past for ideas on its booking schedules. JetBlue claims that the previous promotion turned a profit for the company, which had seen limited revenue.

It’s an unusual promotion, particularly for an industry that’s accustomed to charging a variable fee for single travel tickets. While JetBlue is minimizing the risks involved in such a promotion by its travel timeframe and non-peak seasonal sales, heavy use of the unlimited travel tickets could have ended up hurting the company. One enthusiast used his pass a record fifty times during last year.

JetBlue is one of several low-cost airlines operating within the United States, operating primarily in the country’s northeast region. Its reputation for customer service and limited prices have made it an increasingly popular choice throughout the recession, although the company faces tough opponents such as industry leader Southwest Airlines.

The company hopes that the ‘All You Can Jet’ pass will encourage residents to visit family and enjoy the country’s large selection of cities offering JetBlue service. With travel gurus already eyeing up a chance at unlimited domestic travel, it looks as if we could soon see the one-month domestic flight record smashed to pieces. One-hundred flights? We think it’s a possibility.

JetBlue Flight Attendant’s ‘Meltdown’ May Have Improved Onboard Etiquette

Travel industry employees may have found their Robin Hood. JetBlue flight attendant Steven Slater sparked a media frenzy after he dramatically quit his job at the airline, leaving an airliner through its emergency slide and stealing alcohol from the plane’s beverage cart on the way out. His story is one of several winning praise from airline employees, and it could lead to improved in-flight etiquette.

Flight attendants have embraced Slater as an icon of their trade, claiming that poor treatment and limited approval from guests is part of their job. His dramatic exit has been well received by both the public and those employed in aviation, with several flight attendants labelling him as a working class ‘hero’. Slater is currently out of New York City jail after consulting lawyers and posting bail.

Alongside the approval from service employees is an acknowledgement from those on the other end of the transaction. Audiences have taken kindly to Slater’s story, claiming that it has increased their understanding of what service staff go through. While Slater himself has largely avoided speaking directly with the press, many believe that his ‘meltdown’ could improve onboard airline behaviour.

Slater’s story has been a top feature on news shows throughout the United States, and his ongoing trial in New York will likely continue to get attention. The airline employee has claimed that he is interested in returning to work, blaming a series of events in his personal life for the bizarre exit from his job and subsequent media attention.

For JetBlue, the dramatic exit could prompt a study into employee treatment. For Slater, it could end up landing him with a large fine and a potential prison sentence. For air travel employees, it may result in better treatment, even if it is at the risk of an unusual emergency slide escape.