VisitEngland Acquires Funding for Tourism Campaigns

VisitEngland, the official travel promotional agency for England, has acquired GBP2m in sponsorship from the UK government.

The fund will be used for promoting tourism in England and an extension of the Holidays at Home campaign to encourage UK residents to take holidays in the UK.

The chief executive officer of VisitEngland, James Berresford, said, ‘The fantastic events of 2012 have provided tourism with an unprecedented opportunity to raise the profile of England as a destination and build on the swell of national pride that the Diamond Jubilee, The Torch Relay, London Festival 2012 and The Games have ignited in us as a population.

This, I am confident, combined with our continued marketing efforts will help to inspire more Britons to take a break in this country.

We will continue to work closely with our destination partners to amplify the Holidays at Home are GREAT campaign at a local level to continue to grow the visitor economy.

We know the trend to take a break at home is strong. Overnight domestic Holiday trips were up by 6 percent last year and I am confident with this additional support from Government we can ensure that an overriding legacy of the London 2012 Olympic and Paralympic Games will be through tourism.’

VisitEngland has previously announced a new partnership project to offer local destination marketing and theme-based campaigns, encouraging British holidaymakers to take holidays on home soil. Destination based themes will be offered in 2013, and will include campaigns focussing on heritage, coastal, countryside, and culture, including sport and literature.

 

PM Attracts Criticism for Holiday Choice

The Prime Minister of the UK, David Cameron, has attracted criticism over his choice of summer holiday destination this year.

During a speech to foreign business leaders at the British Business Embassy conference last Thursday, the PM was quoted as saying: ‘If you want a holiday, then why not have your holiday here?’ However, it has emerged that Mr Cameron’s own holiday plans for this year involve taking his wife, Samantha, and their three children to a destination in continental Europe.

The holiday abroad has been confirmed by the Prime Minister’s office in Downing Street, although no specific details were given regarding the location, due to security concerns.

Although the leaders of all three of the UK’s main political parties will be staying in Britain for the duration of the 2012 Olympic Games, they have all diarised holidays outside the UK in the weeks following. Liberal Democrat leader and deputy PM, Nick Clegg will be taking his family on their regular summer excursion to his French villa, and on to his wife’s hometown of Olmedo in Spain, while the leader of the opposition Labour party, Ed Miliband, will holiday with his family in Greece.

Newspapers in the UK have been quick to pick up on the Prime Minister’s apparent confusion, with the Daily Mail today alluding to his comments when holidaying in Cornwall in 2010 when he said that Britons should be proud of their country and what it has to offer.

‘I love going on holiday in Britain. I’ve holidayed in Snowdonia, South Devon and North Cornwall, the Lake District, Norfolk, the Inner Hebrides, the Highlands of Scotland, the canals of Staffordshire to name just a few,’ he said at the time.

 

Seek Out Britain’s Unusual Destinations This Summer

For British families wanting to enjoy a holiday in Britain this summer, Dealchecker, a UK based travel comparison site, has suggested some unusual summer destinations on home soil.

Staycations, or holidays at home, have gained popularity with British travellers as these options can often be less expensive and less stressful than going abroad.

Ben Hatch, author of the family travel guide, ‘Are We Nearly There Yet?’ has collaborated with Dealchecker to offer a guide to 10 events, destinations and activities for families to enjoy in Britain this summer.

Ben Hatch’s top five picks include an Olympian Trail from the Guildhall and Wenlock Tourist Information Centre in Much Wenlock, Shropshire, which provides visitors with an insight into Much Wenlock as an historic inspiration for the modern Olympic Games, which derives from the town’s own Olympian games that began in 1850; watching seals at Blakeney Point, in Blakeney, Holt, Norfolk; visiting the National Space Centre in Leicester; touring Alnwick Castle in Alnwick, Northumberland; and Dolphin spotting at Chanonry Point, Fortrose, in Scotland.

Mark Attwell, the company managing director, said, ‘It was great fun working with Ben to suggest affordable destinations for families and those looking for something a little different this summer. Visitors and locals alike can take advantage of offers on car hire and hotel rooms so that extraordinary UK holidays don’t have to be expensive.’

Dealchecker’s top five unconventional holiday destinations include Boardmasters surf and music festival, to be held at Watergate Bay, Cornwall, England, between August 8 and 12, 2012; the Worthing Birdman event, where entrants attempt to fly hand built flying machines in a competition that is held in Worthing, West Sussex, England, on August 18 and 19; the World Alternative Games to be held at Llanwrtyd Wells, in Powys, Wales, from August 17 to September 2, 2012; hot air ballooning over the Lake District, at Kendal, Cumbria; and the Go Ape Tree Top Adventure in Aberfoyle, which has one of the UK’s longest zip lines.

Coastal businesses get a boost

The number of Brits taking ‘staycations’ is ever increasing, with tourists wanting to find interesting things to see and do in the UK.

 

Coast Radar, an online community that brings visitors together with all types of businesses in coastal regions, is on hand to help local businesses take full advantage of this renewed interest.

 

This is a guide for things to do and places to stay around the coast of Britain, with all the information you need in one place. From the top ten beaches, to things to do in your area – this guide can give you ideas on how to have a action packed, relaxing, or family friendly break.

 

Coast Radar is the brainchild of Ian Barnes, an experienced IT enterprise architect and internet marketing expert.

 

A lover of Britain’s beach resorts and a keen water sports enthusiast, Ian found that the number of websites he had to visit to get the range of information he needed was daunting and time consuming.

 

He recognised the clear need for a single platform to help tourists find what they needed quickly and easily, which in turn could help local coastal businesses reach potential customers.  And so, Coast Radar was born.

 

Covering the entire coast of the UK, initial listings are free, but businesses have the option to choose from three further levels of enhanced listings – Standard, Business and Business Plus.  Features include location markers, a clickable website address and SEO listings through to photo galleries, social media references and keyword review and selection.  In addition, Coast Radar offers a free consultation to optimise listings at Business Plus level. Businesses can not only benefit from quality traffic to their own sites, as a result of the online marketing expertise of Barnes and his technical team, but they can be sure they are being seen in the right spot that is associated with their region.

 

“We understand that small outlets or single owner tourism businesses such as a B&Bs may not have large budgets to promote themselves or the knowledge to increase the marketing performance of their website.  Yet it is crucial for these businesses to get visitors through the door all year round.  That is why we offer affordable packages that give businesses the benefits of advertising their service, while also drawing on our expertise to drive traffic to their websites,” comments Ian Barnes.

 

Independent of any other travel organisation, Coast Radar does not charge a commission and does not share data with any third party organisations.

 

For further information and to see the site in action, visit www.coastradar.com

 

A Road Trip around the UK

Ever since I can remember, travel was always a big part of my family memories. My parents used to make the most of our 3-week long holidays to take my sister and I to some amazing places, which, they figured, we would certainly enjoy to the max!

Whether close to home or farther from it, our family time was much appreciated and one of our first trips as a gang of four was to the Lake District, a region that got embedded in my brain at a very young age. Well, my sister was even younger, hardly over a year old but that didn’t stop us at all from enjoying that beautiful landscape, green-moss hills, even under the heaviest fog! Obviously, booking a car hire was a top priority for these travels: it allowed us to create an itinerary that would include child tantrums, car-sickness stops, waking up late or too early… it offers just the flexibility needed for two parents with young children on their stride, who did not wish to be conformed by any rules but their own.

Discovering the Lake District by car was an eye-opener, allowing me to realise that a life in the woods could very well be in my future’s cards. Up until now, the future hasn’t yet fullfilled in that light but I’m hopeful it will, eventually. It was also in the Lake District that I got to meet the work of writer Beatrix Potter, and make a long-time friend out of the the wings of Jemima Puddle-Duck, not to mention the curious Peter Rabbit, among other animal friends.

If you’re travelling with the kids around the area, do go for a visit to The World of Beatrix Potter attraction: mark my words, they will get all the fun they can out of it! In case you may be interested, take a look at The World of Beatrix Potter site, which provides all the necessary information, as well as upcoming events and activities for visitors of all ages!

With all the time for yourself, choosing to drive a car hire to Scotland shows itself to be a great addition to your itinerary and for those accustomed to spend time on the road, a 2-hour drive is nothing. It might be a soothing experience, really, with the radio or custom-made CDs blasting tunes that make all the vehicle occupants sing and bob their heads with glee, no one will even feel time passing by!

Scotland is able to give all sorts of experiences to its tourists: from bustling cities, history-infused towns with deeply-rooted traditions to the Highlands territory, having your own vehicle allows you to set the desired pace and better yet, travel with great comfort – that’s mostly what one wishes for, is it not? Nothing worse than have to endure a drive for hours with a sore back and frustration building up!

My family has come back to the Lake District a few mores times since that first reconnaissance trip, never really feeling tired of the scenery, always finding something new to love and miss on the return drive home. Other places around the UK have nestled very cosily in our hearts, although I have to admit the south has yet to be better explored… Maybe on the next available opportunity, we’ll take a hire car in Wales or dare heading to the southernmost tip of the English mainland and discover the natural beauty of Cornwall!

Make The Most Out Of Your Norfolk Broads Holidays

Unspoiled villages, peaceful paths, narrow cycleways, small market towns and rustic charm, there cannot be a better way of relaxing than boating around and enjoying the countryside in Norfolk.

It is true that Norfolk Broads has everything that can make your vacations truly memorable but you can make it even better by availing one of the best Norfolk Broads hires boat service, the HerbertWoods. Situated in the village of Potter Heigham, is one of the best sites in Norfolk Broads, the boat hire service can help you broaden your experience and make your trip even more memorable. HerbertWoods also offers riverside holiday cottages where you can relax and unwind after of a day of soaking fun.

Rooms are decorated with subtle shades and contain elements of relaxation and comfort. All rooms feature comfortable bedding, lavish bathrooms and stunning lake views. Extremely friendly staff, warm service and rooms that are equipped with modern amenities will make your holidays a pleasurable experience. Guests can choose been cottages and bungalows. The cottages are located very close to market, restaurants and pubs.

Herbert Woods ensures your boating experience is complete fun and safe. The company offers more than 100 cruises with each cruise featuring 240 V electric supplies, fully equipped gallery including utensils, crockery, electric fridge and gas, comfortable berths, flush toilets, bathrooms with hot and cold water supply and temperature-controlled showers, color television, warm air heating, mobile phone charge point and shaver points. The cruises also contain a complete range of deck gear including life belt, boat hook, ropes and anchors.

If you are planning your Norfolk Broads Holidays ahead of time, you can visit this Herbert Woods boat hire page directly and search for a boat or cruise availability. Moreover, you can choose a cruise or a boat of your choice directly from the website and also make an online booking

Norfolk Broads Holidays http://www.herbertwoods.co.uk & Norfolk Broads hires boat http://www.herbertwoods.co.uk/cruisers.php

Why Staycation When You Can Spend Less By Choosing A Self Catering Algarve Villa Holiday?

Holidays to Cyprus this April proved to be very popular with British tourists; On the Beach says Brits are drawn here by the nightlife, beaches and historical attractions.

Statistics from the Cypriot Government show that holidays to Cyprus have become even more popular with British tourists. Their figures documented a significant rise in holiday visits to the island this April. On the Beach, (www.onthebeach.co.uk) a leading UK online travel agency, says that this owes to the nation’s great beaches as well as its famous nightlife and historical sites.

Holidays to Cyprus have proven popular with tourists from all over the world, as almost 200,000 people visited in April – this represents a significant increase over the same month in 2009 which saw just over 180,000 holidaymakers arrive. Arrivals in April 2010 dipped to below 140,000 though this is largely attributable to the ash cloud which severely disrupted European travel during that period. According to the report the majority of visitors in 2011 came from the UK, Germany and Russia.

Alistair Daly, Marketing Director of On the Beach, says: “During the winter and spring holiday seasons we saw a large number of Brits book holidays to Cyprus. This destination is always quite popular, yet it has certainly seen a surge in 2011, which we expect to continue throughout the summer. Indeed, our customers continue to place Cyprus at the top of their wish lists.”

According to Daly the destination’s appeal owes to several factors. He states: “Trips to Cyprus have a lot in common with holidays to Ibiza and other developed tourist spots: indeed, it has great nightlife alongside truly lovely beaches. What perhaps sets this island nation apart is its amazing collection of ancient Roman and Stone Age ruins which are an excellent way to spice up your time at the beach.”