Research Shows British People Forgoing Vacations for Extended Working Hours

Taking holidays is seemingly becoming an afterthought with a growing number of British people, as they cram in as much as an extra week of unpaid work each year.

Travelodge, a UK based hotel company, has reported that one in ten British citizens are putting an extra week of unpaid labour into their work schedules, and with approximately one third of the British population working around 16 hours per week overtime, holidays are almost becoming a thing of past.

With the European economic downturn impacting on a volatile job market, the average worker in the UK is putting in 9.1 hours extra unpaid work every week to keep their bosses happy, resulting in around GBP5,276.18 in unpaid labour every year for those workers.

The study has also reported that 40 percent of workers have opted to regularly work at home in the evenings, while every third worker surveyed has put in extra hours at weekends to manage their existing workload.

Around 37 percent of these overworked Brits are regularly forsaking a long holiday for a series of one-night vacations, or ‘Nightcation’ breaks, according to the study.

Shakila Ahmed, a Travelodge spokesperson, said, ‘This year we have experienced a significant rise in just Saturday night bookings compared to previous years. To obtain a better understanding of the rationale behind this trend we commissioned research to investigate how the economic crisis is affecting the psychologies of British holidaymakers.

Our research findings have highlighted that Nightcation breaks are a growing trend amongst Britons as they are an easy to book, cost effective short break that help workaholic Britons recuperate and recharge for the week ahead.’

 

Holidaymakers Searching for Holidays in UK

Despite many British travellers flocking to warmer climates to escape the UK’s prolonged run of bad weather, there has also been a reported increase in the number of searches being made for UK holiday cottages.

Independent Cottages, an online holiday cottage directory in theUK, has reported an 18 percent rise in online searches during June 2012, when compared to the same period in 2011.

Steve Jarvis, the managing director of Independent Cottages, said, ‘Given how awful the weather has been I would have expected traffic to drop not increase.’

Another survey by the same company also indicates a rise in the percentage of people holidaying inside the UK, mostly due to the affordability of the holidays on offer, with holiday cottages considered to be quality accommodation at reasonable prices.

However, holidaying in London during the 2012 Olympic Games may prove to be expensive, as suggested by a recent survey conducted by M&S Money. The study highlighted that a beach holiday abroad is more financially viable than staying in London during the first week of the 2012 Games, with a saving of around 25 percent.

Jane Lawson, the head of travel money at M&S Money, said, ‘Staycations are clearly popular this year, particularly as people look forward to celebrating the Jubilee and Olympics, in what will be a British summer to remember. However, with the cost of activities and eating out in theUKrelatively high, and favourable foreign exchange rates helping to make your money go further abroad, a holiday at home is not always the most affordable option.

To get the most from your holiday budget, no matter what the destination, it’s important to plan ahead. As well as looking for good deals on travel and accommodation, thinking about exchange rates, local costs and the kind of extras you will need to spend your money on will help to ensure you have the best possible holiday experience.’

 

‘Holiday at Home’ Campaign Fails to Impress

According to a survey, the UK governments GBP3m investment in an advertising campaign to encourage British citizens to ‘Holiday at Home’ has not had the desired impact.

The campaign was intended to help boost the UK’s domestic tourism industry and the greater economy in what are difficult times financially, but the findings of a poll of over 2,000 adults carried out by YouGov on behalf of prepaid currency card provider, Caxton FX, infer that the message has failed to find its mark. Of those polled, two thirds or 67 percent still intend holidaying abroad this summer. 13 percent of people claimed not to have seen the adverts, and 4 percent of people said that the campaign had actually made them less likely to consider a holiday at home.

The most positive response came from the North East and North West regions, where 19 percent of those polled stated that they were now more likely to holiday in the UK. Scotland fared much worse, however, with 9 percent of Scots saying that the advert had made them less likely to take a UK-based holiday.

The managing director Caxton FX, James Hickman said, ‘In spite of substantial investment, it seems that Brits are still committed to holidays abroad and with the pound currently very high against the Euro, holidays abroad can offer good value – especially for those people who would prefer to avoid the Olympics this summer.’

The findings also come at a time when the unusually bad weather that has been sweeping the British Isles is likely to have impacted on the opinions of holidaymakers.

Wet April Boosts Overseas Holiday Bookings

Virgin Holidays, the UK-based holiday company, has reported a rise in holiday bookings following the persistent rain that drenched the UK for much of April.

April has officially entered the record books as the wettest in the UK in 100 years, causing British citizens to fear for what the coming summer might bring and book overseas holidays in the hope of guaranteeing better weather. The company has reported a 55 percent increase in April vacation bookings in 2012, compared to the same period in 2011.

April 29, 2012 was the wettest day of the month, and that was the day when the company recorded its maximum enquiry level for overseas vacations, mostly for destinations in the Caribbean and in Florida, US.

Happy with the surge in holiday bookings, the company is planning to launch a new ‘Downpour Discount’ for people booking holidays on the wettest days of the months ahead.

Amanda Wills, the managing director of Virgin Holidays, said, ‘This ongoing poor weather is no joke for those affected by flooding so we’re looking at various rainy day discounts initiatives to give them something to look forward to. It’s a simple equation – the more it rains here, the more money you could save on a holiday to get away from it. The increase in demand across all of our channels tells us that consumers are desperate to find some sun. There are some fantastic bargains to be had and the surging value of the pound means that their hard-earned cash goes further once they get there.

After the wettest April in a century, and numerous predictions for an overcrowded, washout summer, it’s hard to blame them for turning their back on the staycation.’