The Advantage Travel Partnership is proud to celebrate the 15th anniversary of its Advantage Managed Service (AMS) model. This initiative was launched to simplify travel operations for its members.
Since its inception in June 2009, AMS has grown to become the consortium’s most rapidly expanding membership model, boasting 76 branches and a £150 million annual turnover.
Celebrating a Milestone
The Advantage Travel Partnership is marking the remarkable achievement of its Advantage Managed Service (AMS) model’s 15th anniversary. Launched in June 2009, this model was designed to streamline the operational aspects of travel businesses. It allows members to focus more effectively on sales and customer service. Today, the AMS model stands as the consortium’s fastest-growing membership scheme, boasting 76 branches and generating an impressive annual turnover of £150 million.
Strategic Growth and Investment
The growth trajectory of the AMS model is noteworthy, with a 63% increase in turnover compared to pre-pandemic levels. Paul Nunn, Chief Operating Officer, emphasises, “This model is by far the most popular for new members joining the group.” The protection of client monies in trust is a key feature, providing a class-leading managed service model. In addition, members benefit from access to dedicated financial administration, with the assurance that each trust account is ring-fenced, offering online bank access to individual members.
Robust Support Infrastructure
AMS provides comprehensive support through various services. Members receive a dedicated Abta number, in-house Atol options, and a sophisticated back-office system. They also benefit from centrally administered supplier payments, trust account operations, and included bank charges. Marketing support, business development, and advantageous commercial terms with over 300 suppliers further solidify the appeal of the AMS model.
Success Stories and Testimonials
Holiday Dreams, a recent AMS member from Spalding, highlights the model’s impact. Since opening in March, the agency has surpassed a quarter million pounds in turnover, exceeding owners Joanne Devaney and Laura Rodrigues’s expectations. They recognize the model’s efficacy in allowing them to concentrate on customer relationships and sales, rather than administrative burdens. Sophie Lombari from Abbot Travel, an early adopter of AMS, attributes her agency’s success over the past 15 years to the robust support provided by the model.
Continuous Innovation and Development
Advantage continues to invest significantly in AMS, introducing a new back-office system within the last 12 months. This ongoing development ensures members benefit from modernised technology and efficient processes, aligning with their day-to-day operational needs. Such investments underscore the consortium’s commitment to maintaining the AMS model’s competitive edge.
Future Prospects
Looking ahead, AMS is positioned for continued growth. The model’s comprehensive service offerings and robust support infrastructure are expected to attract more travel agencies seeking operational efficiency and market competitiveness. As the travel industry evolves, the AMS model’s adaptability and comprehensive support services remain crucial to its success.
Reflecting on Success
The 15th anniversary of Advantage’s AMS model not only marks a milestone of success but also highlights its pivotal role in the consortium’s growth. Through innovation, strategic support, and robust infrastructure, the AMS model has solidified its reputation as a vital resource for travel businesses.
The AMS model has established itself as an integral part of Advantage’s offerings, reflecting the company’s dedication to innovative solutions and member success.
As the travel landscape evolves, AMS continues to provide crucial support, preparing its members for future growth and challenges.
