The Albatross Group has introduced a new brand, Magari Tours, that focuses on exploring Italy’s hidden treasures through guided tours.
This strategic move involves collaborating exclusively with travel agents to offer personalised and enriching travel experiences off the usual tourist paths.
Introduction of Magari Tours
Kent-based Albatross Group has unveiled a new tradename, Magari Tours, dedicated to providing distinctive and escorted tours across Italy, specifically in regions that are often overlooked by mainstream tourism. The tours offered under the Magari banner aim to explore ‘off-the-beaten-track’ destinations, thereby giving travellers access to the hidden gems and authentic cultural experiences located throughout Italy.
Sales and Distribution Strategy
The sales strategy for Magari Tours is distinctive as it focuses solely on the travel agent channel, thereby highlighting the importance of personalised service. Travellers can access Magari Tours itineraries exclusively through accredited travel agents, ensuring expert guidance and tailored travel experiences. The distribution of physical brochures is available only through these agencies, reinforcing the brand’s commitment to personal interaction and specialist knowledge.
Brand Ethos and Mission
The foundation of Magari Tours is heavily inspired by the Italian term ‘Magari’, which translates to ‘I wish’ or ‘perhaps’. This reflects the brand’s pursuit of serendipity, discovery, and the joy of unexpected adventures. The brand seeks to transcend conventional routes by curating unique itineraries that unveil unknown treasures and embrace Italy’s genuine culture. The ethos centres around sustainable practices and local engagement, providing support for family-owned accommodations over international chains.
Executive Contributions
Tony Flanagan, a veteran with 18 years at Albatross, plays a crucial role in launching Magari Tours. His experience, particularly with Success Tours, equips him to lead Magari Tours successfully. Flanagan has been proactive in collaborating with travel agencies, furnishing them with marketing support and digital resources to bolster sales efforts. “Our mission is to bring the authentic essence of Italy to our clients,” Flanagan asserts, underscoring the value of sustainable, meaningful travel.
Strategic Leadership
Adam Handy, co-chief executive of Albatross Group, and Paul Stratton, the senior contract manager for Italy, are instrumental in steering the new initiative. Handy emphasizes that the driving force behind Magari Tours is the passion for creating transformational travel experiences with a firm commitment to sustainability. Stratton, with his extensive experience managing Italian contracts, ensures that the brand offerings align with authentic travel experiences and adhere to the high standards expected of the Albatross Group.
Collaborative Development
The innovative concept of Magari Tours emerged from collaborative efforts with industry experts like Ashley Quint from TravelTime World Agency. Quint advocates for the benefits of using local, family-run hotels that enrich local communities and provide travellers with genuine experiences. His insights have contributed to the meticulous planning and execution of Magari’s travel offerings. The brand targets discerning travellers over the age of 45, seeking both enriching and sustainable experiences.
Prospects and Future Developments
Magari Tours is poised for growth, with strategic plans to widen its reach while maintaining its focus on unique, experiential travel. The initiative envisages expanding its portfolio by incorporating more local partners, thereby enhancing the authenticity and diversity of travel experiences offered. The collaboration with travel agents remains pivotal, ensuring that each travel experience remains highly personalised and immersive.
Engaging the Travel Community
The introduction of Magari Tours into the market represents a breath of fresh air amidst a saturated travel industry landscape. By prioritising sustainable tourism and fostering close ties with travel agents, Magari Tours is effectively positioning itself as a responsible and visionary player in the travel sector. The potential for Magari Tours to redefine Italian travel experiences is vast, as it leverages both its industry know-how and passion for genuine exploration of Italy.
By unveiling Magari Tours, the Albatross Group is pushing boundaries in the travel industry.
This initiative not only highlights the allure of lesser-known Italian landscapes but also sets a new standard for sustainable tourism practices.
