Ambassador Cruise Line has announced the appointment of Karen Cameron as the deputy head of trade, effective from July 1.
Cameron, with nearly two decades of experience across notable travel institutions, is set to bring a renewed focus on commercial growth and enhanced agent partnerships.
Karen Cameron, who has dedicated close to 20 years of her career to the travel industry, has been appointed as the deputy head of trade at Ambassador Cruise Line. Her background includes key roles at Thomas Cook, Stewart Travel, Barrhead Travel Group, and P&O Cruises. This broad experience equips her with a unique perspective on the industry’s challenges and opportunities.
Cameron will be working closely with Nicola Harper, the head of distribution. Harper noted that Karen has excelled as a division sales manager for the north, Scotland, and Northern Ireland since joining Ambassador in 2023, showcasing her exceptional ability to foster partnerships.
Harper expressed confidence in Cameron’s capabilities, highlighting her readiness to elevate Ambassador’s strategic objectives further. According to Harper, “Karen has done a truly amazing job, going above and beyond the call of duty, which makes her absolutely ready for this key role.”
The company’s strategy includes targeting agents with double booking incentives and hosting fam trips to offer firsthand experiences of their products and services.
Her proactive measures in leveraging her expertise aim to navigate the company through these challenges while capturing new market opportunities. Cameron is anticipated to play a pivotal role in driving Ambassador’s ambitious growth plans.
The appointment signifies a strategic move to harness the potential of existing trade partnerships and explore novel avenues for growth. As the company gears up for future expansions, her role is expected to be central to its success.
Karen Cameron’s promotion represents a new chapter for Ambassador Cruise Line, one that promises robust growth and strengthened alliances within the industry.
With Cameron’s extensive expertise and strategic foresight, Ambassador Cruise Line is poised to achieve greater heights, reinforcing its position in the UK cruise market.
Her appointment underscores the company’s commitment to excellence and innovation, paving the way for sustained growth and success.
