The Association of Touring and Adventure Suppliers (Atas) has unveiled a new sustainability-focused hub, reinforcing its commitment to the environment. The hub provides ongoing tips and resources for travel agents, emphasising eco-friendly travel practices.
In collaboration with Intrepid, Atas is organising an eco-conscious fam trip to Lake Como, encouraging agents to travel by train to minimise carbon emissions. This effort highlights their dedication to reducing travel’s environmental impact while enabling agents to enjoy Europe’s scenic routes.
Sustainability at the Core
The commitment to sustainability is deeply embedded in Atas’ ethos, as emphasised by Director Claire Brighton. She stated that sustainability is a foundational element of their association, reflected in all aspects of their operations. Members of Atas are pioneers in sustainable tourism, prioritising eco-friendly and responsible travel.
The impact of climate change necessitates urgent action to manage emissions and combat environmental risks globally. Atas’ initiatives exemplify the proactive measures needed in travel and tourism sectors to address these challenges.
Launching the Sustainable Hub
Atas has introduced an online sustainable hub designed to showcase and support the eco-credentials of its members. This platform aims to assist travel agents by offering practical advice and strategies for incorporating sustainability into their operations, from reducing carbon footprints to choosing sustainable business partners.
Aside from providing a resource for travel agents, the hub serves as a channel for Atas to highlight successful sustainable practices already in use. Through this platform, Atas members can share and promote their eco-friendly strategies, inspiring others to adopt similar approaches.
Training and Green Travel Education
Agents are encouraged to share sustainability insights with their clientele through various platforms, including social media and newsletters. This initiative not only fosters a culture of green travel but also empowers agents to position themselves as advocates of sustainable tourism.
Weekly environmental tips aim to guide agents in implementing small yet impactful changes in their business practices. From meat-free alternatives to sustainable energy partnerships, these suggestions are crafted to align with broader environmental goals.
Interactive Learning Opportunities
In celebration of Earth Day, Atas will host a complimentary webinar led by Dr Susanne Etti from Intrepid Travel, featuring Al Gore’s ‘Climate Reality’ presentation. This educational opportunity is open to all Atas members and travel agents to enhance their understanding of climate challenges and solutions.
The webinar is part of Atas’ broader initiative to engage and educate the travel community about the significance of sustainable practices. Atas remains committed to providing continuous learning platforms for its network, ensuring that sustainability stays at the forefront of the travel industry dialogue.
Engaging the Travel Community
Atas plans to establish a sustainability working group, involving representatives from its tour operator members to develop and refine eco-friendly initiatives. This group will be pivotal in driving the sustainability agenda within the travel sector, fostering collaboration and innovation.
Through collaborative efforts, Atas aims to create a ripple effect, encouraging more agents to engage in sustainable practices. By fostering a community centred around shared environmental goals, Atas is poised to make significant strides in promoting responsible travel.
Future Initiatives and Goals
Claire Brighton highlighted that these sustainability initiatives have been in development following the successful Atas conference in October. She expressed excitement over future plans aimed at maintaining the momentum towards greener travel.
Further initiatives are on the horizon, including developing new resources and partnerships to support agents in their sustainability journey. Atas continues to set ambitious goals, aspiring to lead the charge in transforming the industry towards more sustainable practices.
Conclusion
Atas’ ongoing sustainability drive demonstrates a clear commitment to advancing responsible tourism practices. The introduction of the new hub and associated initiatives stands as a testament to their leadership in the eco-friendly transformation of the industry.
In pursuing sustainability, Atas sets an industry standard, proving that eco-friendly travel aligns with progress and growth. Continuous initiatives and community involvement mark a path forward in responsible tourism.
