Classic Collection’s latest initiative, the ‘Summer of Love’ campaign, reflects a commitment to rewarding travel agents for their patience and support amidst a significant brand transition.
The company has shifted to a streamlined single-brand model to offer enhanced flexibility and a broader range of products, introducing various incentives as a token of appreciation.
Classic Collection has unveiled a newly streamlined platform transitioning from two distinct brands to a unified ‘one brand, one platform’ model. This strategic overhaul is designed to enhance operational efficiency and provide agents with more flexibility and a broader range of products. The singular Classic Collection brand aims to unify and simplify experiences for agents and customers alike, streamlining the booking process in response to industry demands.
Beyond monetary incentives, the campaign’s focus is to bring joy and excitement to agents who are instrumental in the brand’s ongoing transition. The delivery of cocktails, mocktails, and branded merchandise during trade team visits acts as a catalyst for stronger relationships and increased enthusiasm among agents.
The ongoing relationship with agents is a cornerstone of the Classic Collection strategy. Reward programmes, which include Black Cards, offering up to £1,000 per booking, further cement this relationship, emphasising both recognition and reward.
This restructuring is accompanied by a comprehensive redesign of the company’s booking platform, aiming to deliver a seamless user experience that empowers agents with increased flexibility and choice in product offerings.
The focus on product enhancement and process innovation aligns with the broader industry trend of leveraging technology to optimise service delivery, thereby ensuring sustained growth and competitiveness.
The proactive approach of involving agents in the refinement of processes ensures that the company remains aligned with the needs and expectations of its stakeholders, fostering a collaborative ecosystem.
Overall, Classic Collection’s initiatives underline a sincere appreciation for its agents and an earnest effort to foster a collaborative and rewarding environment. The strategic transition to a single brand and the inventive ‘Summer of Love’ campaign collectively exemplify the company’s dedication to enhancing relationships and operational proficiency.
In essence, Classic Collection’s transformative strategies and thoughtful incentives not only showcase a commitment to operational excellence but also reflect a profound appreciation for the agents who are vital to the company’s success.
By fostering strong partnerships and embracing innovation, the company is well-positioned to navigate future challenges and continually enhance value for its stakeholders.
