Amid industry changes, Classic Collection is reshaping its trade team to engage more agents. With strategic realignment, it aims to enhance support and expand its agent network.
The company is focused on adjusting to evolving market needs, ensuring its partners receive tailored support and training. By restructuring its team and updating its processes, Classic Collection positions itself to better serve diverse agent types and regions.
Restructuring to Address Market Changes
Classic Collection has initiated a strategic revamp of its trade team to align better with its business objectives in a shifting travel landscape. This reshuffle is designed to enhance its engagement with varied agent partners across the UK. Leanne Edwards leads the focus on retail sales partners, accompanied by regional sales managers tasked with fostering regional growth.
Meanwhile, Jorge Quibell takes charge of strategic partners including homeworkers, independents, and members of consortia. His team comprises three adept account managers who will extend their support through regular visits to agents and homeworkers, besides managing commercial ties. The move reflects a calculated approach to widen Classic Collection’s influence and support structures.
A crucial component of this strategy involves onboarding two new trade sales support executives. These executives will focus on bolstering independent and core agents and strategic partners, thereby reinforcing the company’s commitment to comprehensive agent support and engagement.
Reviving Agent Relations through Training
A new training academy for travel agents is set to launch later this month. This initiative underscores Classic Collection’s commitment to equip its partners with necessary skills and knowledge. By investing in training, the company aims to strengthen its trade relations and empower travel agents to deliver exceptional customer service.
The training academy is a testament to Classic Collection’s forward-looking vision. It recognises the evolving nature of the travel industry and prepares its agents to meet these changes head-on. This proactive measure is in line with the broader industry trend of prioritising continual professional development to stay competitive.
The academy’s curriculum is designed to be adaptive, aiming to address both existing challenges and emerging opportunities within the travel sector. It mirrors the company’s broader strategy of ensuring its partners remain well-informed and competitive.
Enhanced Support for Trade Partners
Classic Collection’s commitment to its partners can be seen in its development of enhanced support systems.
Si Morris-Green, the B2B director, articulated that this new focus aligns with the substantial changes occurring within the travel agency domain. The initiative aims to empower trade partners in navigating these changes effectively.
By restructuring its operations, Classic Collection aspires to cater to diverse agent needs. This includes supporting various agents, regardless of whether they operate through the 24/7 agent-only portal or the Select by Classic Collection contact centre.
The goal is to optimise the sales processes and augment the product range, facilitating increased sales for all involved parties. With these steps, Classic Collection is setting a precedent in adapting to new market dynamics while maintaining robust support for its trade network.
Strategic Focus on Expanding Agent Networks
The restructuring efforts are part of a calculated strategy to expand and strengthen Classic Collection’s network of agents.
By targeting different types of agents, including high street multiples, independents, and homeworkers, the company looks to broaden its reach.
This strategic expansion involves creating niche-specific propositions tailored to the unique needs of different agent types. Such bespoke offerings not only promise better engagement with agents but also ensure that Classic Collection stays a step ahead of competitors in catering to the evolving market demands.
Engagement through Specialised Teams
The new team structure is designed to ensure more focused and effective engagement with agents
This involves decentralising responsibilities to regional and strategic teams, which means more personalised attention to client needs. With regional managers like Ashleigh Raymond, Adam Courtney, and Harry Williams on board, Classic Collection’s trade team is better poised to tackle region-specific challenges.
These regional managers will lead initiatives aimed at improving service delivery, ensuring that Classic Collection remains a preferred choice among travel agencies. This targeted approach aims to enhance company growth as a cohesive and well-supported network.
The strategic team’s formation under Jorge Quibell signifies a keen understanding of market dynamics. Each account manager plays a crucial role in maintaining robust client relationships.
Adapting to Technological Advancements
Technology plays an essential role in Classic Collection’s strategy to maintain its market presence.
The company recognises that technological advancements are pivotal to staying competitive. Thus, agents selling via the portal or contact centre are supported by an experienced team, ensuring seamless integration of new technologies into daily operations.
This tech-savvy approach is poised to streamline operations, enhance customer experiences, and contribute positively to overall business efficiency.
Such measures highlight Classic Collection’s aspiration to maintain relevance in an ever-evolving market landscape. Through investment in technology, the company reinforces its commitment to modernising its operations.
Gearing Up for Future Opportunities
The restructuring signals a clear preparation for future market opportunities.
Classic Collection is determined to fortify its market position amid emerging challenges and potential openings. This proactive stance ensures its readiness to capture new market segments and address diverse consumer demands head-on. By focusing on agility and adaptation, the company sets a robust foundation for sustained success.
By focusing its efforts on understanding and predicting market trends, Classic Collection aims to provide insightful and adaptable solutions. This foresight ensures the company is not only reactive to changes but also able to lead the charge in innovative service delivery.
Such foresight is essential, especially in a market that demands flexibility and quick adaptation to trends.
Strengthening Core Values
Maintaining its core values remains at the heart of Classic Collection’s strategy.
The company upholds strong relationships with its trade partners as a fundamental principle. By prioritising these values, Classic Collection ensures not only stability but also trust and reliability within its network.
This approach centres around a mutual understanding and cooperation between the company and its partners, emphasising Classic’s dedication to maintaining enduring partnerships.
In an industry where loyalty and trust are paramount, Classic Collection’s commitment to its core values sets a standard for others.
Classic Collection’s restructuring champions flexibility and strategic foresight.
Such efforts underscore the company’s commitment to adapt and thrive amid industry changes.
