Dnata’s B2B travel brands, in association with Tourism Australia, will soon commence ‘Australia Week’, a series of engaging and informative webinars.
The event, starting on March 4, aims to deepen the understanding of Australian travel offerings through daily focused sessions led by industry experts.
Overview of Australia Week
The upcoming ‘Australia Week’ is set to be a significant event in the travel industry, aiming to foster stronger connections between dnata’s B2B brands and Australian tourism stakeholders. Beginning on March 4, the event will feature a series of webinars focusing on different sectors. These include cruise, luxury, and touring, and are organised in partnership with Gold Medal, Pure Luxury, Cruise Plus, and Incredible Journeys.
The event will highlight Australia’s prominence as a key destination for dnata’s brands, consistently ranking in their top five destinations. This collaborative effort with Travel Weekly, its luxury travel sister title Aspire, and the Association of Touring & Adventure Suppliers (Atas) underscores the importance of Australia in their business operations.
Webinars and Educational Content
Each day of the week will present a video focusing on a specific area of travel, directly engaging participants with rich content and discussions. State representatives from across Australia will join these panels, providing in-depth knowledge and insights into the unique offerings of their regions.
Sarah Lancashire, dnata’s marketing director for B2B brands, emphasized the value of these virtual sessions, stating, “Australia’s unique experiences offer a diverse range of products, showcasing our brand’s expertise and the experiences we deliver to our agents.”
Dnata’s campaign will not only inform but also motivate by offering webinars that aim to arm agents with new knowledge, ultimately enriching their capacity to sell Australian travel experiences more effectively.
Collaboration with Tourism Australia
The relationship with Tourism Australia has been longstanding and fruitful, indicated by the ongoing cooperation between Gold Medal and the tourist board. This collaboration aims to enhance the promotion of Australia as a premier travel destination within the UK and northern Europe.
Tourism Australia’s representative, Pete Mills, highlighted the strategic importance of these activities: by combining educational webinars with an incentive to win a familiarisation trip, the initiative seeks to inspire and inform participants about Australia’s varied appeal and offerings.
Incentives and Opportunities
Dnata’s brands will unveil details about an Australia familiarisation trip through the webinars, providing two lucky agents with the opportunity to experience the country first-hand. This initiative is designed to create excitement and engagement among the travel agent community, fostering a deeper connection with the product.
The webinars also represent a chance to strengthen the network of travel professionals who advocate for Australia as a destination. This unique opportunity aims to build enthusiasm and drive sales by deeply connecting agents with the experiences they will later sell.
Moreover, by participating in these webinars, agents will position themselves as more knowledgeable partners, capable of offering nuanced advice and services to their clients eager to explore Australia.
How to Participate
Webinar sessions will be streamed on Travel Weekly’s Facebook page, ensuring easy accessibility for travel professionals eager to partake in this educational opportunity. The sessions offer the flexibility needed by busy agents.
For those interested in the fam trip, registration and attendance at the live Zoom webinar on March 8 is required. This event promises to be a pivotal moment in enhancing one’s understanding and appreciation of Australia’s diverse travel offerings.
Future Prospects for Agents
The initiative not only aims to enhance business relationships but also to provide long-term educational benefits for agents involved. Participants will gain insights and knowledge, helping them better-understand the market dynamics of Australian tourism.
By engaging with the webinars, agents are equipped to better navigate the evolving travel landscape, positioning themselves as experts in the field. This enriched understanding will enable them to meet client expectations more accurately and confidently.
Conclusion of Events
Through interactive sessions and expert panels, ‘Australia Week’ promises to be an enlightening journey into the heart of Australian tourism. This initiative will undoubtedly strengthen the expertise of those involved.
Through a meticulously planned series of webinars, ‘Australia Week’ is set to leave a lasting impact on travel agents by expanding their knowledge base and enhancing their ability to market Australia effectively.
As dnata’s brands and Tourism Australia join forces, the event represents a significant milestone in promoting Australia. It will create stronger business ties and empower agents with valuable insights into Australia’s diverse experiences.
