EasyJet Holidays is set to bolster their trade activities with strategic hiring and innovative programmes. As part of their ambitious growth trajectory, the company aims to recruit additional trade distribution managers, enhancing support for agents and expanding their market reach.
The travel operator’s recent sales performance has shown remarkable strength, attributing a significant part to the efforts in trade sales. With a focus on creative engagement and support for agents, EasyJet Holidays seeks to further leverage their trade relationships and maximise growth potential.
Strategic Recruitment Plans
EasyJet Holidays plans to enhance its trade team by recruiting “two or three” additional trade distribution managers. These new roles are intended to support increased activities for agents, enabling them to engage more effectively with their customers. Natasha Marson, head of trade distribution, notes that the recruitment drive is part of a broader strategy to expand EasyJet Holidays’ influence in the marketplace.
Marson mentioned that the company has experienced several record-breaking sales days recently, with trade sales contributing significantly to overall performance. This strategic recruitment is expected to further improve market penetration and client engagement, ensuring agents receive robust support.
Trade Support Expansion
The trade support team at EasyJet Holidays has seen significant growth, expanding from two to five members in the past year. This growth reflects the company’s commitment to strengthening its support for agents through face-to-face interactions in branches, shops, and contact centres.
The team, managed by Sarah Moore, collaborates closely with trade distribution executives to ensure comprehensive support for agents. Marson, emphasizing the importance of personal interaction, stated, ‘We want more face-to-face activity with agents in branches, shops, and contact centres.’
Key Trade Initiatives
EasyJet Holidays is committed to continuous improvement of its trade portal, aiming to provide better tools and resources for agents. Plans include enhanced training sessions and the continuation of the ‘Team Orange On Tour’ events, which have been well-received by the agent community.
The company’s strategy also includes a new twist for its upcoming Big Orange Party, expected to be a highlight for agents and further solidify relationships within the trade community. EasyJet Holidays is building on the success of previous events to create even more impactful experiences.
Sales and Market Trends
With the sales landscape showing strength, EasyJet Holidays anticipates another bumper sales weekend coinciding with January’s payday, a significant economic boost for the trade sector. The company has recorded ‘very strong’ bookings for the summer period, particularly for family beach holidays in Spain and city breaks in Amsterdam.
Further supporting sales strategies is the offering of summer 2025 holidays, many of which include enticing perks such as free child places. This forward-planning approach is designed to capture consumer interest early, positioning EasyJet Holidays as a leader in competitive market segments.
Sustainability and Corporate Responsibility
Sustainability remains a key focus, with EasyJet Holidays developing longer duration packages during shoulder seasons, aimed at supporting destinations beyond peak travel periods. The company is also piloting an AI programme to reduce food waste in partnering hotels, demonstrating a commitment to responsible tourism.
Additionally, EasyJet Holidays is collaborating with the UN World Tourism Organisation to create an ESG framework for the tourism industry. This initiative underscores the company’s dedication to integrating sustainable practices across their operations, setting a standard for others in the industry to follow.
Financial Performance Insights
Financial results for EasyJet Holidays have been impressive, with pre-tax profits rising by 221% to £122 million for the year ending September 30. This significant profit increase reflects a broader trend of economic recovery and strategic efficacy across their operations.
In summary, EasyJet Holidays is executing a well-rounded strategy to expand its market presence and trade activities. With a focus on recruitment, agent support, and sustainability, the company is setting a foundation for continued success in the competitive travel industry. Their coordinated efforts and innovative approaches highlight their commitment to excellence in service and sustainability.
