Experience Travel Group is setting a new standard with its latest initiative, offering a remarkable 15% commission to travel agents for reservations made in September. This move is part of their campaign to redefine travel experiences. The focus is on promoting unique adventures across Asia, urging both agents and travellers to explore off-the-beaten-path destinations.
Specialists in luxury Asia travel, Experience Travel Group is driving efforts to combat the growing concerns of overtourism. The campaign, aptly titled ‘No more bland holidays’, not only benefits travellers by promising distinct and immersive experiences but also supports travel agents by incentivising them to broaden their offerings.
Campaign Overview
This September, Experience Travel Group has introduced an enticing offer for travel agents—a 15% commission on bookings. This incentive is framed within a broader marketing campaign aiming to transform traditional travel narratives. By prioritising lesser-known destinations in Asia, the company hopes to cultivate a travel culture focused on discovery and respect for local communities.
The initiative encourages travel agents to play a crucial role in promoting destinations that are often overlooked. Through this campaign, agents can offer their clients unique holiday experiences, moving away from typical tourist hotspots.
Rosanna Neophytou, the marketing manager, emphasises that creating immersive and exceptional experiences is central to the Company’s philosophy.
Strategic Focus on Unique Destinations
The campaign zeroes in on unexplored Asian locales. With itineraries like a 15-day Northern Vietnam tour starting from £5,500, travellers can delve into regions rich in cultural heritage and natural beauty.
For those seeking digital detoxes, the 17-day Sri Lanka experience priced from £4,640 offers respite from modern demands and a closer connection to nature.
Similarly, the 16-day Flores & Komodo holiday, from £6,950, showcases the untouched beauty of Indonesia, ensuring travellers witness spectacular landscapes and biodiversity.
Benefits for Travel Agents
Travel agents are key beneficiaries, empowered to extend distinctive travel options to their clientele.
This commission offer not only enhances the agents’ profitability but also positions them as purveyors of unique experiences, differentiating them within the competitive travel industry.
By aligning with Experience Travel Group’s ethos, agents can access exclusive packages that echo the campaign’s core values.
Combatting Overtourism
Overtourism is a pressing challenge, and Experience Travel Group is actively taking steps to mitigate its impact.
Their campaign consciously directs traffic away from congested tourist sites, dispersing travellers across diverse locales.
Such an approach not only alleviates pressure on popular destinations but also supports the sustainability of lesser-visited areas.
Rosanna Neophytou’s Insights
Speaking on the campaign, Rosanna Neophytou elaborates on its significance. “We envision travel as more than a journey; it’s about meaningful connections and experiences,” she states emphatically.
Her insights reflect a commitment to fostering travel options that are both innovative and respectful of the visited communities.
Neophytou’s perspective reassures agents of the enduring support and collaboration they can expect from Experience Travel Group.
Future Campaign Prospects
The current promotion paves the way for future initiatives aimed at enhancing travel experiences.
Experience Travel Group envisions continued partnerships with agents, offering them tools to revolutionise their travel packages.
The focus will remain on uncharted territories, redefining travel by prioritising sustainability and authenticity.
Conclusion
This initiative by Experience Travel Group represents a paradigm shift in how travel experiences are curated and marketed. By incentivising travel agents and encouraging exploration of offbeat destinations, the group leads a movement towards responsible and enriched travel experiences. This not only broadens the horizons for travellers but also sets new standards within the travel industry.
Experience Travel Group’s innovative campaign has set a benchmark in the travel industry by marrying unique travel offerings with sustainability goals. Through strategic agent partnerships and carefully crafted itineraries, the company champions responsible tourism, promising a future where travel is both enriching and respectful of the world’s diverse landscapes and cultures.
