The unification of the Farebank Rewards scheme under dnata’s B2B brands marks a significant step forward for the company. By integrating incentives across Gold Medal, Pure Luxury, Cruise Plus, and Incredible Journeys, dnata simplifies and strengthens its rewards offering.
The revamped system is designed to motivate agents by introducing an instant reward framework that addresses past feedback. This modernised approach ensures that agents are rewarded efficiently, boosting their engagement and satisfaction. Agents now have greater clarity and alignment with the streamlined earning and redeeming processes.
Introduction of the Unified Farebank Rewards Scheme
Dnata Travel Group UK has revamped its B2B Farebank Rewards scheme, now unified across four major brands: Gold Medal, Pure Luxury, Cruise Plus, and Incredible Journeys. Effective from August 1, this scheme allows agents to earn significant rewards per booking, with potential earnings up to £1,500. This move is intended to simplify the reward process and align the incentives across the brands.
Simplification and alignment are at the core of this update. Agents can now find the reward structure more streamlined, ensuring uniformity and ease in understanding how rewards are earned and redeemed. Previous disparities in the reward structure have been eliminated, addressing past concerns voiced by the agents.
Tiered Earning Structure
The revamped Farebank Rewards introduces a tiered earning structure based on the gross value of each booking. For bookings valued up to £5,000, agents gain £10 per booking. This amount increases exponentially with higher booking values, reaching up to £1,500 for bookings exceeding £150,001. This incentive structure motivates agents to secure high-value bookings, enhancing both agent earnings and company revenue potential.
Agents have responded positively to this tiered system as it provides predictable and transparent earnings. Understanding the direct correlation between booking values and rewards has been appreciated by the agents, fostering motivation and encouraging a competitive edge within sales teams.
Instant Reward Allocation
Feedback from agents has driven the development of an instant reward allocation system, eliminating the previous model where rewards were given at the time of departure. Rewards are now credited at the point of booking. This change reflects the company’s dedication to addressing feedback and adapting their schemes to better suit their agents’ needs.
Karen Fletcher, Trade Partnerships Director, stated: “Agents were telling us that they wanted their rewards at the time of booking, instead of on departure, so that is exactly what we have introduced.” Her statement underscores the company’s responsiveness to agent feedback, highlighting their commitment to supporting agents effectively.
Redeemable Options for Rewards
Farebank Rewards participants have various options for redeeming their rewards. The scheme allows them to exchange rewards for high street vouchers, which can be utilised for personal purchases. Alternatively, agents can use these rewards for their holidays, adding personal value to their professional achievements.
This flexibility in redemption presents significant personal benefits for agents, enhancing job satisfaction through tangible rewards. The ability to choose how to use earned rewards both supports personal lifestyle choices and promotes work satisfaction, aligning professional success with personal benefit.
Unified Brand Alignment
Aligning the Farebank Rewards across the four dnata B2B brands – Gold Medal, Pure Luxury, Cruise Plus, and Incredible Journeys – marks a strategic move to harmonise offerings. Each brand previously had its unique reward structures, leading to confusion and inconsistency among the agents. By unifying the scheme, the group has streamlined processes, making it easier for agents to understand and utilise their benefits across brand offerings.
This strategic alignment also enhances brand coherence and supports the company’s overarching unified approach, fostering greater loyalty and clarity among agents. The decision to align rewards has been positively received, as evidenced by enthusiastic responses on platforms like the Gold Medal Agents Facebook page.
Agent Reactions and Social Media Engagement
Agents have shown enthusiasm for the new scheme across social media platforms, particularly within the Facebook community dedicated to Gold Medal agents. This digital engagement reflects the excitement surrounding the fair benefit structure introduced in August.
Social media reactions have been overwhelmingly positive, with agents expressing support and enthusiasm for the instant and unified rewards scheme. This wave of positive feedback underscores the scheme’s success in meeting agent expectations and further cements the company’s reputation as a responsive and agent-focused organisation, motivating future engagement.
Promotion of Fair Practice and Agent Empowerment
Dnata’s initiative underscores a commitment to fair practice and agent empowerment by directly involving agents in feedback loops. Implementing changes based on agent input has cultivated a sense of ownership and inclusion, ensuring the scheme aligns closely with what agents want and need.
By incorporating direct feedback into their policy changes, dnata not only promotes a fair and equitable workplace environment but also empowers its agents by giving them a voice in the development process. This proactive approach not only benefits the agents but also demonstrates dnata’s dedication to fostering a supportive and progressive work culture.
In conclusion, dnata’s strategic revamp of the Farebank Rewards programme reflects an evolving landscape that values agent feedback and empowerment. This alignment not only unifies agent incentives but also positions dnata as an industry leader in reward schemes.
By addressing previous inconsistencies and inviting agent input, dnata has succeeded in fostering a cohesive and transparent reward system. This forward-thinking approach ensures agents are not only motivated but also appreciated, promoting continued loyalty and performance.
