G Adventures has announced its new Solo-ish Adventures, a unique range of escorted tours designed exclusively for solo travellers. These tours aim to combine the joy of exploring alone with the comfort of being part of a group.
Focusing on diverse destinations, the Solo-ish Adventures are set to begin in spring 2025, promising enriching experiences under the expert guidance of female tour leaders. The initiative not only targets the burgeoning solo travel market but also reflects the company’s commitment to supporting female employment in tourism.
An Insight into Solo-ish Adventures
The travel industry is evolving, and G Adventures is at the forefront with its innovative “Solo-ish Adventures“. This new range of escorted tours is tailormade for solo travellers who seek adventure without the solitude. With the catchy tagline “travel for yourself, but not by yourself“, this range promises a unique travel experience that encourages connections among like-minded individuals.
Launched with 13 meticulously planned itineraries across exotic destinations such as Jordan, Morocco, and Vietnam, each tour promises an enriching experience under the guidance of female tour leaders, known as Chief Experience Officers (CEOs). The emphasis is not just on tourism but on fostering meaningful interactions with the local community, enhancing the travellers’ overall journey.
Empowering Women in Travel
G Adventures’ commitment to empowering women is evident in its decision to have female CEOs leading the Solo-ish Adventures. “A lot of our customers who travel solo are female,” says Brian Young, managing director for Europe, the Middle East, and Africa at G Adventures. This initiative not only addresses the growing number of female solo travellers but also provides a platform for women to gain meaningful employment in the travel industry.
This proactive approach distinguishes G Adventures from its competitors, aligning with the increasing demand for gender diversity and inclusion in the travel sector. The company believes in creating opportunities that transcend traditional travel experiences by empowering women employees to lead and inspire other women around the world.
Catering to the Solo Travel Market
Solo travel is on the rise. G Adventures has identified this trend and is keenly addressing the needs of solo travellers. Yves Marceau, the product vice-president, highlights that more than half of their global clientele are solo travellers. This demographic is expanding rapidly, driven by individuals who are no longer waiting for a travel companion to explore the world.
The tours are designed to eliminate the typical challenges solo travellers face, such as feeling isolated or uncomfortable. Instead, the Solo-ish Adventures offer a safe and inclusive environment, where travellers can indulge in exciting adventures while also enjoying the companionship of others with similar interests. This concept resonates with the “see it, do it” mindset of the modern traveller.
With the Solo-ish Adventures, G Adventures is not only capturing a growing market segment but also redefining solo travel. By providing a structured and supportive environment, the company ensures that solo travellers are never truly alone while on their adventures.
The launch of Solo-ish Adventures by G Adventures marks a significant shift in how the travel industry caters to the solo market. By fostering connections and empowering women, the company is setting a new standard in travel. Solo travellers now have the opportunity to embark on journeys that offer both personal independence and a sense of community.
