Bedsonline has taken a strategic step by appointing Gemma Walker as the key account manager for Ireland. This move aims to enhance their market presence in the region.
Walker joins Bedsonline from Newmarket Holidays, bringing extensive experience and expertise acquired over 11 years in the travel industry. Her role is pivotal in fostering strong commercial relationships and expanding Bedsonline’s portfolio within the Irish market.
Gemma Walker’s Experience and Role
Gemma Walker brings over a decade of experience in the travel industry, having worked as an account manager for the north and Isle of Man with Newmarket Holidays. Her career also includes roles at notable companies such as Jet2holidays and Thomas Cook, providing her with a wealth of knowledge and insight into the travel and tourism sector.
In her role at Bedsonline, Walker is tasked with boosting sales and strengthening ties with bed bank partners in Ireland. Her primary responsibilities include training, attending trade shows, and collaborating with partners to drive mutual growth.
Walker’s Vision for Bedsonline
Gemma Walker is enthusiastic about bringing Bedsonline’s extensive product offerings to Ireland. She has set her sights on transforming the brand into a market leader by working closely with travel agencies.
Her experience in turning lesser-known brands into recognised market leaders is an asset she hopes to replicate with Bedsonline. This strategy hinges on her ability to understand and meet the needs of Bedsonline’s clients in Ireland.
Insight from Industry Leaders
Walker stated, “I am excited to meet Bedsonline’s clients, understand the needs of each branch, and build mutually trusting relationships with them.“
Emma Foran, regional sales manager UK & Ireland for Bedsonline, expressed her confidence in Walker, highlighting her commercial expertise and strong relationship-building skills.
Foran said, “We are delighted to have Gemma join our team. She brings with her great commercial experience and strong relationships, as well as a deep understanding of what we do and how we differentiate ourselves from other suppliers. We are confident she will achieve great success.”
Strategic Focus on the Irish Market
In an effort to penetrate the Irish market more effectively, Bedsonline has prioritised building commercial relationships and enhancing product offerings. With Walker at the helm, Bedsonline aims to tailor its services to better suit the needs of the Irish market, creating more value for its partners.
This strategic focus involves a comprehensive approach that includes attending key industry events and trade shows, allowing for greater visibility and strengthened partnerships.
Gemma Walker’s Strategic Approach
Walker’s appointment is part of a broader effort by Bedsonline to fortify its position within Ireland. She is expected to spearhead initiatives aimed at expanding market reach and increasing brand visibility.
Her strategy involves leveraging existing relationships and forging new ones to create a robust network of partners that can drive Bedsonline’s growth in Ireland.
This approach not only focuses on immediate growth but also aims for sustained long-term success by adapting to the changing dynamics of the travel industry.
Collaboration and Growth Initiatives
Walker will collaborate closely with her team and partners to foster a culture of growth and innovation. Her role includes identifying new opportunities and devising strategies to capitalise on them.
Training and development initiatives also form a core part of her agenda, ensuring that both she and her partners are equipped to meet the evolving demands of the travel market.
The Future of Bedsonline in Ireland
With Walker’s strategic leadership, Bedsonline is poised to enhance its market position in Ireland. Her efforts are expected to yield significant returns in terms of sales growth and brand recognition.
Gemma Walker’s appointment marks a significant step in Bedsonline’s growth strategy for the Irish market. Her experience and proactive approach offer promising prospects for enhancing Bedsonline’s footprint and fostering strong partnerships.
