Hayley Morris has been appointed as the new head of trade sales at Newmarket Holidays, succeeding Richard Forde. She brings over 24 years of extensive industry experience from her previous roles at Monarch Holidays, Thomas Cook, Saga Holidays, and Titan Travel.
With strategic insights and a passion for the escorted touring sector, Morris is set to lead Newmarket Holidays’ trade sales and partnership strategy. Her appointment reflects the company’s commitment to expanding its outreach and engaging robustly with trade partners across the United Kingdom.
Hayley Morris’s appointment at Newmarket Holidays brings a wealth of industry expertise that is expected to strengthen their trade relationships. Her tenure at Titan Travel as head of trade has equipped her with significant insights into the dynamics of trade sales and partnerships. Having held notable positions in reputable travel companies, she embodies leadership that is both visionary and experienced.
Starting on October 21, Morris will step into the role previously held by Richard Forde, who has decided to take a career break. Forde’s contributions to Newmarket Holidays set a robust foundation for Morris to build upon. The transition is anticipated to be smooth owing to her recognised competence in managing trade relations effectively.
David Sharman, chief commercial officer, remarked on Morris’s appointment as a significant addition to the team. He noted her passion for escorted touring, inviting partners to anticipate innovative projects that may arise from her leadership. Her vision aligns with the company’s mission to support the sector, introducing novel ideas that entice customers.
Morris’s strategy includes working closely with agents and partners to maximise available opportunities. Her proactive involvement is designed to identify and implement strategies that will benefit the company and contribute to the success of its partners.
Her leadership is anticipated to place Newmarket Holidays at the forefront of the touring sector, with initiatives that highlight customer-centric solutions. This strategic direction is aimed at enhancing the company’s reputation and drawing more clientele to its expansive offerings.
The collaboration with partners is expected to be a cornerstone of her leadership. Her approach emphasises mutual value creation, fostering an environment where all stakeholders feel supported and motivated towards shared objectives.
Hayley Morris’s leadership is poised to open a new chapter for Newmarket Holidays, marked by innovative strategies and reinforced trade relationships. Her role is set to further elevate the company’s status in the touring industry, focusing on delivering excellence through strategic collaborations and customer satisfaction.
The strategic appointment of Hayley Morris as head of trade sales positions Newmarket Holidays for continued success. Her leadership, characterised by innovative strategies and a strong commitment to partnerships, is anticipated to enhance the company’s growth and engagement with trade partners.
As Newmarket Holidays embarks on new initiatives, Morris’s vision will likely drive the company towards achieving its growth ambitions, thereby solidifying its position as a leader in the escorted touring sector.
