Hoseasons has broadened its luxury offerings by adding Kielder Waterside and Darwin Forest to its exclusive ‘Magnificent’ collection. These resorts enhance the brand’s reputation for high-end stays in the UK.
Launched in 2022, the ‘Magnificent’ collection by Hoseasons has seen a 43% increase in year-on-year bookings. The addition of these two new resorts aligns with the brand’s commitment to providing exceptional self-catering experiences.
Introduction of Kielder Waterside and Darwin Forest
The esteemed Kielder Waterside in Northumberland and the serene Darwin Forest in Derbyshire are the latest additions to Hoseasons’ ‘Magnificent’ collection. This brings the total to nine premium resorts under the luxury label. These locations were selected for their impressive features and ability to deliver top-notch visitor experiences.
Kielder Waterside is famed for its lakeside views and unique amenities such as stargazing pods, BBQ huts, and swim spas. Darwin Forest, nestled near the charming towns of Matlock and Bakewell, provides a perfect setting for relaxation with its pampering and beauty services at its woodland retreat.
Strategic Expansion of the Magnificent Collection
Hoseasons launched its ‘Magnificent’ collection in 2022, initially featuring four luxury staycation spots. This strategic expansion to nine resorts demonstrates the brand’s successful penetration into the high-end holiday market. The collection aims to cater to the growing demand for lavish self-catering accommodations.
Luke Hansford, senior vice-president of supply at Hoseasons, emphasises the importance of selecting locations with a distinct ‘wow’ factor for the collection. “Only locations with a genuine ‘wow’ factor are considered for our Magnificent Collection,” he states, highlighting the commitment to quality and exceptional guest experiences.
Kielder Waterside: A Jewel in Northumberland
Kielder Waterside is strategically placed by one of Europe’s largest man-made lakes. This resort is an ideal spot for nature enthusiasts and those seeking tranquility amidst stunning natural beauty.
David Hall, head of commercial at Northumbrian Water, which manages Kielder Waterside, notes that joining the ‘Magnificent’ collection marks a significant milestone for the resort. “Our team are already embracing the brand and are excited to be part of this opportunity,” Hall remarks, indicating a shared vision for excellence.
The resort’s unique features include stargazing pods, offering guests an extraordinary experience under the night sky, and BBQ huts that provide a delightful culinary option in a picturesque setting.
Darwin Forest: Elegance Amidst the Peak District
Located near the picturesque areas of Matlock and Bakewell, Darwin Forest offers a unique blend of luxury and natural beauty. This resort has been affiliated with Hoseasons for 30 years and benefits from a longstanding partnership.
Nick Grayson, executive chairman at Pinelog Group Limited, the parent company of Darwin Forest, attributes the success of the resort to its collaboration with Hoseasons. “The partnership has kept our holiday parks at the forefront of the industry,” Grayson asserts, highlighting the strategic benefits of this alliance.
The resort is designed to offer indulgent experiences, with facilities including beauty therapies and wellness services. It caters to guests seeking a peaceful retreat in one of the UK’s most beautiful natural settings.
Enhancing Guest Experiences
The inclusion of Kielder Waterside and Darwin Forest underscores Hoseasons’ commitment to enhancing guest experiences. The resorts offer premium facilities and outstanding customer service to meet the evolving needs of modern travellers.
The demand for high-end self-catering accommodations has been on the rise. The ‘Magnificent’ collection positions Hoseasons as a leader in this market, appealing to discerning guests looking for unparalleled comfort and luxury.
Challenges and Opportunities in the Luxury Staycation Market
The luxury staycation sector faces challenges, including maintaining high service standards and meeting diverse guest expectations. However, it also presents opportunities for innovation and growth.
Hoseasons’ strategic focus on quality and unique guest experiences places it at a distinct advantage, allowing it to capitalise on these opportunities and strengthen its market position further.
Conclusion
With the addition of Kielder Waterside and Darwin Forest, Hoseasons continues to expand its luxurious ‘Magnificent’ collection. These resorts provide guests with the opportunity to enjoy exceptional self-catering holidays in premier UK destinations.
Hoseasons’ expansion of its ‘Magnificent’ collection with Kielder Waterside and Darwin Forest exemplifies its dedication to offering premium staycation experiences. The strategic move not only enhances the brand’s portfolio but also meets the increasing demand for luxury in the self-catering market, reinforcing Hoseasons’ position as a leader in the industry.
