Inghams marked its 90th anniversary with the introduction of new ski and walking destinations, enhancing its travel offerings for 2024/5. The event highlighted Inghams’ commitment to sustainability and technological advancement, setting a new benchmark for responsible tourism.
Among the announcements was an expansion of Inghams’ rail-accessible ski resorts, aligning with their green travel objectives. The introduction of new walking routes in Italy, Switzerland, and Norway caters to an increasing demand for diversified travel experiences.
New Product Launches
In a grand celebration of its 90th anniversary, Inghams has unveiled an exciting expansion to its travel offerings. The company announced the inclusion of two new destinations by train for the upcoming 2024/5 ski season. These include the charming resorts of Morzine and Avoriaz, thus making a significant portion of its ski locations accessible by train. Such additions not only offer convenience but also align with Inghams’ commitment to sustainable travel.
Expanded Walking Programmes
Emphasising its commitment to diversified travel experiences, Inghams is set to enhance its walking programmes by introducing new resorts in Italy and Switzerland. Madonna di Campiglio and Nendaz are the latest additions to this expanding itinerary. These locations are chosen not only for their breathtaking scenery but also for providing travellers with rich cultural and natural experiences. Such enrichment is sure to attract walking enthusiasts worldwide. Furthermore, plans to include Norwegian resorts, such as Bergen and Aurland, to the summer walking schedule, promise adventure seekers a unique blend of scenic beauty and Nordic charm.
Technological Innovations
Inghams is investing in technology to upgrade its customer experience significantly. The digital welcome pack web app is being enhanced with 500 new guided walks and detailed resort information. Customers will benefit from receiving personalised travel content, reducing the necessity for in-person meetings. The focus on digital solutions speaks to Inghams’ strategy of streamlining communication and interaction, ensuring that travellers have a seamless planning and holiday experience.
Sustainability Initiatives
At the anniversary event, Managing Director John Mansell articulated Inghams’ ongoing dedication to sustainability. He reiterated the company’s goal to halve its carbon emissions by 2030, in line with the Glasgow Declaration on Climate Action in Tourism. Notably, the company is already making considerable efforts to minimise its environmental footprint through partnerships and ethical resource management. By encouraging train travel and implementing sustainable aviation fuel (SAF) initiatives, Inghams is striving to lead the industry towards greener practices.
Corporate Responsibility
Reflecting on its progress, Mansell highlighted Inghams’ commitment to corporate social responsibility. The company’s parent, Hotelplan, has contributed £1.5 million to environmental organisations like Klimate and ReWilding Britain. Such initiatives underscore the importance of community and environment for Inghams. There’s a concerted effort to influence both employees and customers towards sustainable choices, demonstrating that responsible travel is about more than just profitability.
Future Directions
Inghams is looking to the future with an eye on innovation and sustainability. Mansell emphasized the importance of integrating SAF into its operations, hinting at upcoming announcements in this sphere. There is an understanding that travel operators must evolve their practices to preserve the destinations they cherish. Customers can expect more choices for short breaks in Lapland, coupled with sustainable travel options, demonstrating Inghams’ proactive approach to future travel demands.
Conclusion
Inghams’ 90th anniversary marked not just a milestone but a redefinition of their strategic direction in travel. By investing in technology, enriching travel programs, and committing to sustainability, Inghams demonstrates a model of responsible tourism. These comprehensive initiatives highlight their vision of shaping a travel industry that is both innovative and ethically grounded.
The 90th-anniversary celebration of Inghams showcased their forward-thinking approach to travel. By blending technology with sustainability, they are setting a standard in the tourism industry. Their initiatives demonstrate a balance between innovative travel solutions and ecological responsibility, paving the way for future developments in sustainable tourism.
