The Latin American Travel Association (LATA) has announced the 2024 dates for its popular roadshow event series, targeting travel agents across the UK.
This year’s roadshow will be hosted in Glasgow, Leeds, and Chester, offering a unique opportunity for agents to explore what Latin America has to offer.
The LATA roadshow aims to bridge the geographical gap by bringing Latin America to the UK through immersive experiences. Scheduled for March 12-14, 2024, the events will be an essential resource for agents seeking to broaden their knowledge and networks.
Attendees will have the chance to engage directly with tourism board representatives and business development managers from leading tour operators, enhancing their ability to promote Latin American destinations effectively.
Each evening promises a journey of discovery, featuring interactive sessions that highlight the vibrant cultures and destinations within Latin America. Attending agents will gain insights into travel trends and receive valuable selling tips.
The roadshows are designed to be both informative and entertaining. From authentic cuisine tastings to cultural performances, the events ensure a memorable experience.
The roadshows provide an unparalleled learning environment, comprising three main elements: education, networking, and engagement.
Participants will not only expand their destination knowledge but also learn strategic ways to boost their sales through expert-led sessions.
These sessions will include discussions on current market trends and consumer behaviour, equipping agents with the necessary tools to meet client demands effectively.
Networking remains at the heart of the LATA roadshow initiative. The event provides a platform for agents to forge strategic partnerships with key stakeholders in the travel industry.
With a diverse array of participants, including tourism boards and tour operators, agents will have numerous chances to exchange ideas and insights.
LATA continues to uphold its commitment to accessibility by offering these events free of charge to travel agents.
This initiative ensures that all agents, regardless of their company’s size or budget, have the chance to benefit from these key industry opportunities.
Reflecting on the success of last year’s roadshow, LATA anticipates an even greater turnout in 2024, building on the momentum and positive feedback received.
The association’s efforts in creating an engaging and beneficial event have been praised by many within the industry.
With increased interest in Latin American destinations, 2024’s roadshow is set to offer even more value to attending agents, promising further success.
LATA’s roadshow is not only about business; it also offers a taste of Latin American culture through food, drink, and entertainment.
Attendees will enjoy a truly immersive experience, making it easier for them to relay the enthusiasm and vibrancy of Latin America to their clients.
The 2024 LATA roadshows are poised to provide travel agents with the necessary knowledge and connections to excel in promoting Latin American destinations.
This initiative underscores LATA’s dedication to supporting the travel industry by offering valuable educational and networking opportunities that benefit both agents and their clients.
