Leger Holidays and Shearings have released five extensive brochures over the past four weeks. These publications aim to cater to diverse customer needs, featuring a variety of travel options across Europe and beyond.
In a significant move, Leger Holidays has launched a comprehensive 274-page Europe & Worldwide brochure, which features a wide range of travel options. These include festive breaks, solo traveller holidays, special interest trips, battlefield tours, rail holidays, cruises, and long-haul tours. With a total of 16 new tours, including three sea cruises, the brochure reflects a substantial expansion in their offerings.
A notable highlight is the dedicated Leger Fully Escorted Rail Holidays brochure. This publication is a response to the growing interest in rail tours, now exceeding 40 in number. It includes eight new holidays designed to cater to those preferring rail travel, supporting the increasing demand for sustainable and scenic travel experiences.
The ‘Discover the Best of the UK & Ireland’ brochure features a selection of trips specifically tailored for solo travellers, as well as the innovative Direct-Route Mini-Breaks, which minimise journey times by reducing stops.
Such options promote individual travel experiences, allowing customers to curate their itineraries while enjoying the reliability of Shearings’ well-known hospitality.
“It’s been a very busy four weeks with five new brochures launched with lots of new products.” Dellow emphasised the importance of both digital and physical formats in meeting customer preferences, acknowledging that some customers still value the tactile experience of flicking through a printed brochure.
This dual approach caters to a broad audience, enhancing customer satisfaction and outreach.
The emphasis on varied travel modes, from coach to rail and self-drive, reflects an adaptive strategy aimed at attracting diverse customer segments.
By offering comprehensive travel solutions, they aim to capture a significant share of the travel market.
Leger Holidays and Shearings are setting new benchmarks in the travel industry with their latest brochures, catering to a variety of customer preferences. Their proactive approach in expanding offerings and embracing both digital and print formats ensures they remain at the forefront of customer service.
