Leger Holidays has reintroduced its Festive Favourites brochure after five years.
This decision, driven by strong agent demand, highlights the brochure’s popularity.
Reviving a Holiday Tradition
Leger Holidays has successfully brought back its highly anticipated Festive Favourites brochure after a five-year hiatus. This strategic move comes in response to strong agent demand, reflecting the continued popularity of the brochure among trade partners. By listening to their partners’ feedback, Leger Holidays has reaffirmed its commitment to meeting market needs.
Diverse Holiday Offerings
The newly launched brochure showcases an extensive range of holiday experiences that are set to delight travellers. Featuring 49 European Christmas market holidays, the offerings include pre-Christmas tours, trips over Christmas Day, and options for the ‘Twixmas’ period. The breadth of choices ensures there is something for everyone during the festive season.
In addition to traditional market tours, the brochure highlights three festive Rhine river cruises and tours with unique train experiences. These carefully curated trips offer travellers a mix of tradition and adventure, enhancing their holiday experience with varied itineraries and travel modes.
Enhanced Travel Options
Leger Holidays has strengthened their travel options, providing varied means of transport for their customers. The brochure offers escorted coach tours, with a choice between Silver Service and Luxuria vehicles.
For those seeking alternatives, travel by rail from London or air options are available, catering to a wide array of preferences and convenience factors.
These comprehensive travel options not only enhance the appeal of the packages but also demonstrate Leger’s dedication to providing tailored experiences to their client base.
Targeting Solo Travellers
Recognising the growing niche market, Leger Holidays has included five dedicated tours for solo travellers. These tours aim to provide an inclusive environment, ensuring that solo holidaymakers feel comfortable and engaged.
Solo travellers can enjoy the benefits of group travel while also having the flexibility to explore independently at their own pace. The thoughtful inclusion of solo-specific tours underscores Leger’s adaptability and forward-thinking approach.
By embracing this trend, Leger ensures that their offerings meet the diverse needs of the modern traveller, further solidifying their position in the market.
Agent Partnerships and Market Strategy
Leger Holidays’ decision to reintroduce the brochure also reflects a robust market strategy that prioritises agent partnerships.
Ashley Dellow, head of retail sales at Leger Shearings Group, stated, “Agents tell me their customers love brochures so I’m pleased that they can once again utilise this great booking tool to help sell festive breaks.” This sentiment echoed across roadshows and events, emphasising the popularity of the brochures.
This renewed focus on distributing brochures aligns with feedback from trade partners, signifying a mutually beneficial relationship that leverages agent networks to reach a wider audience.
The Role of Customer Feedback
Customer feedback has played a pivotal role in the revival of the Festive Favourites brochure. Leger Holidays has shown dedication to aligning their offerings with customer desires, creating a product that truly reflects market demands.
The feedback-driven approach has not only aided in bringing back a beloved holiday product but also in fostering a sense of satisfaction and loyalty among Leger’s customer base. This proactive approach signifies a modern business philosophy that values listening and responding.
Future Prospects and Innovations
Looking ahead, Leger Holidays is poised to innovate further within the holiday travel sector. The successful re-launch could pave the way for more creative offerings in the years to come.
The reinvigorated brochure is not just a return to form but a statement of intent for future growth and expansion, potentially inspiring new holiday experiences aligned with evolving consumer preferences and global travel trends.
Leger Holidays has successfully met market demand with its relaunched Festive Favourites brochure.
This move demonstrates a successful strategy rooted in responsiveness to customer and agent feedback.
