My Booking Rewards takes a strategic step by appointing Montse Herrera Despradel as its first business development and partnerships manager.
This appointment aims to strengthen agent engagement across global markets, enhancing overall partnership strategies.
Strategic Appointment for Global Engagement
My Booking Rewards has strategically appointed Montse Herrera Despradel as its first business development and partnerships manager. This role is pivotal for enhancing travel agent engagement on a global scale. Herrera is tasked with overseeing worldwide markets, including the UK, Europe, North America, Latin America, Asia, and the Indian Ocean. This appointment signals a significant move by the company to strengthen its global outreach and partnerships.
The new role encompasses global sales and marketing strategies, partner support, and driving agent engagement across various source markets. Herrera’s responsibilities include agent training and interaction to foster new relationships and ensure effective utilisation of the reward programme’s technology. Her appointment is expected to fortify the company’s presence in emerging markets and enhance its competitive positioning.
Driving Agent Engagement
Herrera brings a wealth of experience and valuable linguistic skills to My Booking Rewards, alongside a robust background in the hotel and tourism industry. Darren Pearson, the founder and chief executive, expressed confidence in Herrera’s ability to leverage her expertise to drive agent engagement. He stated, “We are delighted to have Montse join the team; her experience will be an asset.”
Her focus on improving agent knowledge of the supplier base, latest offers, and future opportunities is expected to significantly enhance agents’ earning potential. By facilitating better connections and understanding, Herrera aims to empower agents and foster stronger alliances with suppliers.
Strengthening Market Presence
My Booking Rewards operates an online training platform that connects agents and suppliers globally. The platform facilitates learning and earning opportunities by enabling direct interaction with over 1,200 hotels and resorts worldwide.
Herrera’s role will involve ensuring that agents receive effective training to maximise the benefits of the platform. This initiative aims to support agents in converting their knowledge into tangible bookings.
As agents engage with the platform, they can build networks with a robust community of 40,000 active agents. This ensures a dynamic exchange of knowledge and opportunities, promoting growth and increased sales.
Increased Agent Interaction and Support
My Booking Rewards aims to expand its global partnerships by leveraging Herrera’s expertise. Her extensive background in the industry is expected to be instrumental in supporting international partners and penetrating emerging markets.
The company is focused on establishing a strong foothold in various global regions. By enhancing its partnership strategies, My Booking Rewards seeks to build a resilient and diversified network of agents and partners.
Advancing Technological Application
Herrera will be instrumental in advancing the technological application of My Booking Rewards’ platform to enhance user experience. Her role includes facilitating seamless integration and operational efficiency for agents worldwide.
By refining the platform’s functionalities, agents will be able to access resources more efficiently. Herrera’s contributions are set to align technology with user needs, offering streamlined processes for agents.
Conclusion
Montse Herrera Despradel’s appointment as business development and partnerships manager marks a strategic enhancement for My Booking Rewards. Her expertise is poised to elevate agent engagement and foster global partnerships, aligning with the company’s goals for expansive growth and technological advancement.
Herrera’s diverse expertise promises to propel My Booking Rewards towards greater global collaboration, leveraging technology and strategic relationships for continued success.
