The unveiling of a new Hays Travel franchise in Cupar signifies a strategic expansion in Scotland.
This branch joins others in Dundee and Broughty Ferry, catering to the rising demand for travel services.
Expansion of Hays Travel in Scotland
The launch of the third Hays Travel franchise branch in Scotland marks a significant expansion for the company. The newly opened outlet in Cupar adds to existing branches in Dundee and Broughty Ferry. This expansion is particularly noteworthy as Cupar has seen the closure of several local agencies in recent times. The decision to establish a presence in Cupar reflects Hays Travel’s strategic goal to fill the gap left by previous closures, thereby meeting the growing demand for travel services in the area.
Strategic Location and Community Response
Choosing Crossgate for the new branch was a strategic move by John Stewart, the franchise owner, following a two-year search for an ideal location. The positive local response underscores the community’s need for a dedicated travel agency, a sentiment echoed by Stewart. He remarked that the enthusiasm and reaction from the town have exceeded expectations, highlighting the agency’s role in revitalising Cupar’s travel sector.
Incentives and Community Engagement
In an effort to engage with the community, Hays Travel Cupar offers various incentives. From the launch date until 12 October 2024, customers who book holidays or purchase currency stand a chance to win a complimentary cruise for two, departing from Dundee. This initiative not only promotes the new branch but also encourages local patronage. Additionally, such engagement strategies aim to build a loyal customer base by offering tangible benefits.
Leadership and Operational Experience
The management at Hays Travel Cupar is strengthened by the appointment of Susan Welham as store manager. Welham, a local who grew up in Cupar, brings a wealth of experience from her decade-long career in the travel industry. Her previous roles in Hays Travel’s branches in Glenrothes, St Andrews, and as Assistant Manager in Dundee, equip her with the skills necessary to manage the new branch effectively, ensuring its smooth operation and success.
Jane Schumm, the Hays Travel retail director, expressed confidence in the management, noting that the store is in trusted hands. With Welham’s extensive experience, the franchise is poised for success, aiming to meet and exceed the expectations of the local community.
Background and Franchise Development
The establishment of the Cupar branch aligns with Hays Travel’s broader strategic expansion in response to market opportunities created by the collapse of Thomas Cook in 2019. John Stewart swiftly moved to create John Stewart Travel, subsequently entering a franchise agreement with Hays Travel. This collaboration has proven successful, with the Dundee branch paving the way for further outlets. Stewart’s proactive approach and engagement with key figures like John and Dame Irene Hays have facilitated this growth.
Commitment to Customer Satisfaction
Hays Travel’s commitment to customer satisfaction is evident in its opening offers and community-centric initiatives. The company aims not just to provide travel services but to enhance the customer experience through personalised service and attractive offers. This focus on customer satisfaction is a hallmark of Hays Travel’s operations, underpinning its strategy to grow its market presence in Scotland.
By incorporating customer feedback and adapting to market needs, Hays Travel continually refines its service offerings. This responsiveness has positioned the company as a preferred choice for travellers in regions where it operates.
Future Prospects and Growth Opportunities
Looking ahead, the new Cupar branch represents both a challenge and an opportunity for Hays Travel. The challenge lies in capturing the market share left vacant by previous agency closures. However, the opportunity is significant, with potential growth driven by a strong local presence and strategic community engagement. Stewart’s vision for expansion is supported by a robust operational framework and a commitment to deliver high-quality services.
The success of the Cupar branch will likely influence future expansion plans, with lessons learned being applied to other potential locations. Hays Travel’s ability to adapt and innovate in response to market demands will be crucial in maintaining its competitive edge in the travel industry.
The establishment of Hays Travel Cupar is a pivotal step in expanding market reach in Scotland.
As the new branch operates successfully, it sets the foundation for future growth.
