Premier Holidays is enhancing its promotional strategies by sending its business development managers across the UK, aiming to generate excitement about their new US travel brochure.
Nicky Bird and Rachel Wood are leading this initiative, offering travel agencies not just information about the brochure, but engaging incentives like competitions.
On-the-Ground Promotions
Premier Holidays has embarked on a dynamic promotional tour across the UK, spearheaded by Nicky Bird and Rachel Wood. These business development managers are actively visiting travel agencies to showcase the company’s new US travel brochure.
Central to their promotion is a competition that aims to engage travel agents more deeply. By highlighting the chance to win a case of Californian wine, they are adding an enticing incentive for agents to participate and familiarise themselves with the new offerings.
Brochure Highlights
The newly released brochure is a comprehensive guide divided into six distinct sections: Northeast, Florida, Southern States, California, Las Vegas & the West, Pacific Northwest, and Hawaii. Each section is carefully curated to present the top-selling destinations within the United States.
The brochure features a wide array of travel options including hotels, combination tours, self-drives, escorted tours, train journeys, motorcycle rides, and motorhomes. It goes beyond just destinations by offering practical elements such as car hire to provide travellers with a full spectrum of choices.
Exciting New Additions
Among the noteworthy new entries is a self-guided tour that connects major cities like New York, Las Vegas, Los Angeles, and San Francisco.
The Capital Region of the US now sees Virginia and Maryland added to its itinerary, broadening the brochure’s appeal to those looking for a diverse cultural experience.
Acknowledging the growing demand for theme park adventures, the brochure highlights the opening of two Universal Studios hotels scheduled for January 2025. Further additions to Premier’s repertoire include picturesque destinations like Panama City Beach and Daytona Beach as part of their expanding Florida offerings.
California and the West Expansions
New Californian locales have been highlighted, such as San Jose, Bass Lake, and Santa Rosa, reflecting Premier’s effort to showcase diverse landscapes and cultural hubs which are set to captivate travellers.
Additional western destinations like Salt Lake City, Denver, and Capitol Reef National Park are now part of the offering, appealing to those eager to explore natural beauty and urban charm in tandem.
The brochure also includes destinations like Grand Teton National Park and Sheridan, thereby appealing to nature enthusiasts and adventure seekers alike, rounding off a robust adventurous appeal of the western United States.
Innovation in Travel Options
Premier Holidays continues to adapt by adding three new self-drive itineraries and four new escorted tours. These tours are designed to offer flexibility and choice to fit different traveller needs and expectations.
For the first time, the introduction of combination tours specifically for the Southern States and the Pacific Northwest demonstrates Premier’s commitment to innovative travel solutions.
Business Development Strategy
The on-road promotions led by Bird and Wood align with Premier’s business strategy to directly engage with travel agencies, which is seen as a vital channel for distributing travel experiences.
By investing in personal interactions, Premier is reinforcing relationships and building trust with agents, which is essential for translating these engagements into actual bookings and sustained partnerships.
Strategic Outlook
The targeted promotion of the US brochure, alongside new travel options, positions Premier Holidays as a flexible and forward-thinking travel provider, enhancing its reputation in a competitive market.
The proactive steps taken by Premier Holidays in promoting their US travel brochure illustrate their commitment to being a leader in the travel industry.
Their strategic on-the-ground engagement is expected to yield fruitful partnerships and inspire confidence among travel agents in their expansive offerings.
