Royal Caribbean has announced the launch of its new trade loyalty programme, Upper Deck, which aims to enhance travel agent earnings.
Set to go live on 3 September, this programme offers increased rewards, reflecting the value of bookings. The innovative initiative is accessible through Club Royal, Royal Caribbean’s online portal for agents.
Introduction of Upper Deck Loyalty Programme
Royal Caribbean has unveiled its latest innovation in the form of the Upper Deck loyalty programme. Set to launch on 3 September, this programme aims to transform the way travel agents earn through bookings. Available through the company’s Club Royal portal, Upper Deck is designed to maximise value for agents by increasing reward potential based on booking values.
Enhanced Incentives for Agents
Under the revamped programme, Royal Caribbean guarantees higher pay-outs for agents. By scaling rewards according to booking amounts, agents can earn up to £500 per booking. This initiative signifies a substantial shift from previous schemes, where rewards were relatively modest. The programme allocates specific bonuses ranging from £15 for £2,000 bookings to £500 for £50,000 bookings, illustrating Royal Caribbean’s commitment to valuing high-value efforts.
Direct Incentives for Personal Bookings
In addition to business-related incentives, agents who book their personal travels with Royal Caribbean stand to gain as well. A prepaid digital Mastercard rewards agents with £100 for personal holiday bookings, further encouraging engagement with the brand. This facet of the programme demonstrates how Royal Caribbean seeks to bolster agent loyalty by integrating personal incentives.
Unique Opportunities for Top Performers
The Upper Deck programme also includes an exciting opportunity for the top 12 agents with the highest-value bookings from 3 September to 1 October. These top performers will earn a five-night voyage from Miami on the esteemed Independence of the Seas in November. Such rewards not only recognise exceptional performance but also enhance the incentive structure, promoting a competitive yet rewarding environment for agents.
Importance of Travel Partners
Aaron Langford, the senior sales director for the UK and Ireland, emphasises the crucial role that travel partners play in Royal Caribbean’s strategy. His assertion that “travel partners are a cornerstone of Royal Caribbean” underscores the programme’s design, which is heavily influenced by feedback from these partners. By aligning incentives with the desires of agents, the Upper Deck programme sets a precedent for industry engagement and collaboration.
Comprehensive Benefits of Upper Deck
Aside from financial incentives, Upper Deck offers additional benefits. Agents who make group bookings will also receive a standard £10 per reservation, further enriching the programme’s value proposition. This feature is tailored to support agents in maximising their earnings potential, making the programme not just about rewards but about building sustainable business relationships.
How to Join the Programme
Agents interested in the Upper Deck loyalty programme can easily register through the Club Royal website. This streamlined process ensures that agents can quickly engage with the programme’s benefits, fostering a seamless integration of the new incentives into their operational framework.
Royal Caribbean’s launch of the Upper Deck loyalty programme sets a new standard in the industry. By combining significant financial incentives with unique experiential rewards, the company reaffirms its dedication to its travel partners. Agents are not only motivated by potential earnings but also by exclusive opportunities for advancement and personal enrichment. This strategic initiative is poised to enhance both the agent experience and Royal Caribbean’s market position.
