Scenic Group recently unveiled plans to bolster trade support, partnering with OTT to offer specialised training modules.
This initiative aims to equip agents with essential knowledge to drive peak season bookings, ensuring a strong market presence.
Enhanced Trade Support Initiatives
Scenic Group has launched a strategic initiative aimed at amplifying trade support through a partnership with trade training group OTT. This move is set to provide agents with comprehensive access to a series of training modules. This strategic step is designed to bolster booking capabilities ahead of the peak travel periods, focusing on detailed product knowledge.
The training modules available under the OTT partnership encompass a range of Scenic Group’s offerings, including Scenic Luxury Cruises & Tours and Emerald Cruises. By familiarising agents with the company’s intricate product offerings, these modules are essential for enhancing agent expertise and facilitating informed client recommendations.
Comprehensive Training Modules
The available training covers a spectrum of critical areas, from fleet details to itineraries, land tours, and excursions across the 2025-26 season. The in-depth modules serve to equip agents with the information they need to confidently communicate the unique selling points of each offering.
Included in the training are five specific modules focusing on highlights such as truly all-inclusive river cruises, the award-winning Emerald Cruises, and the Scenic Eclipse discovery yachts. These modules aim to provide a solid foundation in the diverse range of products offered by Scenic Group.
Incentives for Agent Engagement
To incentivise engagement with the training modules, the first 50 agents to complete a module and pass a subsequent quiz will receive branded backpacks. This approach not only encourages participation but also rewards knowledge acquisition.
Such incentives are aimed at motivating participants to immerse themselves in the content, ensuring agents are well-prepared to maximise sales opportunities. By investing in agent education, Scenic Group is fortifying its market position and ensuring agents represent their offerings with confidence.
Strategic Recruitment Drive
To support the expanded training initiative, Scenic Group is introducing three new roles within its sales and partnership team. New positions include a sales manager, key account manager, and senior charter operations executive, with each role playing a pivotal part in driving sales growth and supporting product development.
This recruitment strategy underscores Scenic Group’s commitment to strengthening its sales force and enhancing its market presence. The newly created roles are intended to align closely with the company’s expansion plans, ensuring sustained growth and success in a competitive market.
Enhanced Marketing and Media Presence
The strategic investment in training coincides with a broader strategy of increased media presence, such as prime-time television placements featuring the company’s offerings. Shows such as ‘Judi Love’s Culinary Cruise’ on ITV and ‘Cruising with Susan Calman’ on Channel 5 have spotlighted Scenic Group’s industry-leading services.
By leveraging mainstream media to raise brand awareness, Scenic Group aims to build confidence among trade partners. This approach ensures that agents are not only knowledgeable but also equipped with the assurance needed to promote these high-profile brands effectively.
Such marketing tactics are integral to cementing the company’s position as a leader in luxury cruising, offering a multifaceted approach to consumer engagement and brand loyalty.
Anticipating a Busy Sales Period
Nick Hughes, director of sales, partnerships and strategic growth, has highlighted the importance of being well-prepared for the expected busy sales period. Ahead of the peaks and Wave period, it is crucial that agents are supported with the necessary tools and knowledge to optimise their performance.
The combination of robust training, strategic recruitment, and enhanced marketing efforts reflects Scenic Group’s commitment to driving forward its sales objectives. This integrated strategy is designed to streamline operations and enhance the efficacy of its trade partnerships.
Concluding Perspective
Scenic Group’s multi-dimensional approach to strengthening trade support is positioned to significantly enhance agent capabilities and market reach. The integrated focus on training, incentives, and strategic recruitment demonstrates a proactive approach to industry demands.
The strategic enhancements introduced by Scenic Group underscore their commitment to empowering trade partners.
With robust training and recruitment initiatives, the company is poised to excel in upcoming peak sales periods.
