In an effort to enhance market penetration, Playa Hotels & Resorts has appointed Silvia Catena as the new commercial director responsible for the UK and Europe. This strategic appointment aims to bolster sales and fortify existing partnerships across these crucial markets.
Playa Hotels & Resorts has made a significant move by appointing Silvia Catena as the new commercial director for the UK and Europe. Her role, effective immediately, is crucial in driving sales for the company’s extensive range of brands across these geographically pivotal markets. Catena’s appointment is expected to inject new energy and strategies into managing and enhancing partnerships, and ensuring their frequent engagement with Playa properties.
Catena brings a wealth of experience, having worked with prominent names in the industry such as Tripadvisor within the UK and Cara Hotel Marketing. Her extensive portfolio management involved more than 70 hotels in the Caribbean, making her a seasoned expert in handling diverse market demands.
Originally from Italy, Catena is proficient in Spanish and English, alongside her native language, allowing her to engage effectively across multiple markets. Her responsibilities include collaborating closely with both Lucy Abdul, the commercial manager for the UK and Ireland, and key partners to enrich existing relationships and establish new ones across crucial sectors. Training partners on the unique offerings in Jamaica, Mexico, and the Dominican Republic is also paramount.
Such leadership support underlines the company’s commitment to strengthening its market position in the UK and Europe.
The goal is to enhance Playa’s visibility and competitiveness within these expanding markets.
These initiatives are designed to foster a strong client relationship and a profound understanding of Playa’s unique market propositions.
Silvia Catena’s appointment signifies a strategic step for Playa Hotels & Resorts in expanding its reach and enhancing its competitive edge in key markets across the UK and Europe. Her expertise and leadership are poised to drive the company’s growth and success in the region.
