Premier Holidays has announced a significant appointment, marking a move towards greater regional engagement.
Rachel Wood joins as the new sales and business development manager, promising to bolster the company’s presence in northern areas.
Rachel Wood’s Appointment Signals Strategic Expansion
Premier Holidays has recently appointed Rachel Wood as the sales and business development manager for the northern region, encompassing the north of England, Scotland, and Northern Ireland. This move is seen as a significant step towards bolstering the company’s presence in these key areas. Wood, who brings extensive experience from her years with P&O Cruises, Freedom Travel Group, and Classic Collection Holidays, will play a crucial role in driving growth and nurturing relationships with travel agents.
Wood’s Professional Journey and Expertise
Rachel Wood’s career in the travel industry commenced in 2000 when she joined P&O Cruises as a regional sales manager. With a solid foundation in sales and business development, she later progressed to become a BDM for the Freedom Travel Group. Her most recent position was as a regional sales manager for Classic Collection Holidays, responsible for the Northwest & Midlands region. Wood’s expertise and understanding of diverse market needs make her an invaluable asset to Premier Holidays.
Working Alongside Karen Milward
Wood’s appointment complements the efforts of Karen Milward, who oversees agency sales in the south of England. Together, they are expected to create a robust team focused on enhancing the collaboration with travel agents across the UK. The partnership between Wood and Milward is anticipated to drive sustained business success for Premier Holidays, leveraging their combined expertise and strategic direction.
Premier Holidays’ Commitment to Supporting Travel Agents
Debbie Goffin, sales and marketing director at Premier Holidays, expressed her enthusiasm about welcoming Wood to the team, highlighting her breadth of relevant experience. Goffin stated: “We are delighted to have Rachel on board; she comes with a breadth of relevant experience and we are confident she will work extremely well with our agent partners.” This appointment aligns with Premier Holidays’ ongoing commitment to supporting travel agents and fostering a collaborative environment.
Rachel Wood’s Vision for the Future
Wood’s entry into Premier Holidays coincides with the start of a promising new year for the company. Having undergone her initial training and handover, she is well-prepared to undertake her role and deliver on her strategic objectives. Her focus will remain on maintaining high standards of service and fostering trust within the industry.
The Strategic Importance of Strengthening Northern Connections
By leveraging Wood’s extensive network and expertise, Premier Holidays aims to solidify its position as a leading operator in the UK travel industry. Her role will involve closely collaborating with partners to identify growth opportunities and meet the evolving demands of the market.
A Unified Approach to Sales and Development
Wood and Milward’s coordinated efforts are anticipated to foster a culture of innovation and excellence within the company. By aligning their strategies, they aim to drive engagement and build lasting partnerships with agents, reinforcing Premier Holidays’ reputation for reliability and expertise.
Welcoming a New Era at Premier Holidays
Rachel Wood’s induction into Premier Holidays signals the dawn of a new era for the company. Her arrival marks a pivotal moment in Premier Holidays’ journey, as it continues to adapt and thrive in a dynamic market. The company is poised to harness her skills and insights to further elevate its position in the travel sector.
The strategic appointment of Rachel Wood as the sales and business development manager for the northern region aligns with Premier Holidays’ plans to strengthen its partnerships with travel agents across key markets. Her expertise and innovative approach are set to drive growth, solidify relationships, and enhance the overall service offering. As Premier Holidays enters a new chapter, it stands ready to embrace future opportunities and challenges.
