The Cruise Room, a leading agency in travel bookings, is embarking on a new endeavour by partnering with Reuben’s Retreat.
This initiative, announced for 2024, marks The Cruise Room’s commitment to social responsibility, reinforcing its ethos of community engagement.
The Cruise Room has strategically chosen Reuben’s Retreat as its first-ever charity partner for 2024. Beginning this year, each booking of a Celebrity Cruises stateroom or suite through The Cruise Room will result in a £10 donation to the retreat. This collaboration aims to financially assist families who are either bereaved or have children facing medical challenges.
The initiative reflects The Cruise Room’s commitment to supporting local communities and helping those in need. Nicola Graham founded Reuben’s Retreat on August 13, 2012, two days after her son Reuben’s untimely death, with a vision to assist families in similar circumstances. The organisation provides a sanctuary and therapeutic support for grieving families and those dealing with complex medical issues.
In addition to monetary contributions, The Cruise Room’s employees will actively volunteer at the retreat, demonstrating a hands-on approach to community involvement. Staff participation will include sharing information and raising awareness about the charity throughout the year. This immersive engagement exemplifies a corporate ethos that prioritises giving back to society.
Robbie O’Grady, director of The Cruise Room, expressed immense satisfaction with the partnership in a Facebook post, appreciating Reuben’s Retreat for their trust. He stated, “We’re so happy to announce this. A huge thank you to all at Reuben’s Retreat for trusting us.” His endorsement highlights the company’s dedication to engaging with local charitable organisations.
The partnership is potentially a starting point for other companies in the travel industry to follow suit, creating a ripple effect of community-focused initiatives. By integrating corporate operations with social responsibility, The Cruise Room sets a benchmark for others, showcasing how businesses can make meaningful impacts beyond financial success.
Social media platforms are expected to play a significant role in promoting this partnership. The positive announcement made through Facebook highlights the powerful impact of digital media in building and sustaining partnerships. Such platforms provide businesses with an avenue to engage with their audience and foster a sense of community.
The collaboration between The Cruise Room and Reuben’s Retreat sets a new standard for corporate partnerships, highlighting the travel industry’s potential to influence positive change.
As this partnership unfolds, it promises to inspire other businesses to incorporate charitable initiatives into their operational strategies.
