Brazil seeks to boost tourism from the UK with strategic initiatives, including fam trips, to surpass pre-pandemic visitor numbers.
- With 5.9 million global visitors last year, Brazil aims to increase UK tourist numbers with targeted efforts.
- Brazil tourism officials are planning promotional activities and partnerships to attract UK tourists, leveraging the country’s appeal.
- UK is a sophisticated market for Brazil, a focus area for strategic tourism promotion and creative activation.
- Increased air connectivity and showcasing cultural and natural attractions are central to Brazil’s UK tourism strategy.
Brazil’s tourism authorities are actively considering familiarisation trips as part of a concerted effort to increase visitor numbers from the UK. Following a robust recovery post-Covid, with 5.9 million international visitors last year, the country is eager to not only meet but exceed these figures in the coming years.
According to Celso Sabino, Brazil’s tourism minister, the UK is identified as one of the most sophisticated and influential markets in Europe. Recognising the UK’s potential, Brazil aims to implement a blend of innovative promotional campaigns, which could include press trips and fam tours, to enhance the country’s appeal among UK travellers.
Sabino emphasised Brazil’s rich natural, urban, and cultural beauty, stating that even beyond the well-trodden paths, visitors will find numerous hidden gems. He assures that the country’s advanced tourism infrastructure offers a secure and comprehensive experience for all kinds of visitors.
Amplifying its reach, Brazil has been working towards improving air connectivity, recording a 40% increase in new international flights this past year. This advance is part of a broader ambition to attract more visitors, particularly from top source markets like Argentina, the United States, and significant European contributors, including France and the UK.
Future projections for Brazil’s tourism efforts include an impressive presence at the World Travel Market in London. This move is expected to bolster Brazil’s visibility and entice UK tourists by highlighting its diverse offerings and enhanced connectivity.
Brazil is poised to significantly enhance its tourism appeal to the UK through strategic initiatives incorporating improved connectivity and targeted promotional efforts.
